Selling to finance teams offers narrow windows around closing cycles
Saurya Prakash Sinha · Why Stripe Paid $150M For A Young Indian Startup | Saurya Prakash Sinha, Recko · May 30, 2025 · at 12:58
Saurya Prakash Sinha, co-founder of Recko (acquired by Stripe for $150M), explains the operational challenges of early-stage enterprise SaaS sales targeting finance departments.
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“And especially I think when you're trying to sell to finance, you also get very small windows. Because they have closing cycles. They have, you know, taxation deadlines, et cetera. So they have a lot going on at their side. So you'll have like a very small window, but very quickly the months will pass by.”
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