Singh: Sugar's numbers would not be different without Shark Tank
Vineeta Singh · Indian Beauty Standards, Marriage & Life Lessons | Vineeta Singh & Kaushik Mukherjee on Neon Show · Jul 28, 2023 · at 45:19
Vineeta Singh, co-founder of Sugar Cosmetics and a judge on Shark Tank India, discusses the direct business impact of the television show on her brand.
0:00 / 0:03exact quote · 3.3s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“If Shark Tank hadn't happened, would our numbers be any different? I don't think.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Vineeta Singh
Singh: Building for VC trends is a mistake due to saturation
“What like in our own journey, we've seen that it's the biggest mistake is to try to build a business around what will be cool for a VC, because there is no way you can be the smartest person in the world, but to predict that, you know, at that time where, you …”
Singh: Enforcing strict personal-work boundaries is impossible for married co-founders
“Like if you try controlling, we tried a lot to say, okay, we will draw this line here, whatever, create those boundaries, like balance and all of that. But we realized, you know, that's really not possible. And just fundamental premise. That like, you know, ha…”
Singh: Subscription business models cannot scale in India
“It's very hard to scale subscription in India. It's not going to work, especially with advance.”
Singh: Founders overestimate Indian TAM by relying on metro consumers
“And you think that you can build like a thousand crore business based on the insight you got from the people you spoke to in Mumbai, Delhi. I think that is the root cause of a lot of underestimation and sorry, overestimation on TAMP. Because what works for tha…”