Singh: Founders overestimate Indian TAM by relying on metro consumers
Vineeta Singh · Indian Beauty Standards, Marriage & Life Lessons | Vineeta Singh & Kaushik Mukherjee on Neon Show · Jul 28, 2023 · at 21:54
Vineeta Singh, co-founder of Sugar Cosmetics, discusses common founder pitfalls in sizing market opportunities in India.
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“And you think that you can build like a thousand crore business based on the insight you got from the people you spoke to in Mumbai, Delhi. I think that is the root cause of a lot of underestimation and sorry, overestimation on TAMP. Because what works for that Bombay Delhi consumer is so different from what you need to build thousand crore businesses with consumers coming from tier two, three cities.”
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