Rajagopal: Building exactly what consumers ask for creates bloated, unprofitable products
Ayyappan Rajagopal · The $600B Grocery Market Is Obsessed With Speed — FirstClub Is Betting on Quality | Ayyappan · Mar 12, 2026 · at 6:48
FirstClub founder Ayyappan Rajagopal discusses the core product philosophy behind building counter-trend businesses.
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“If you are giving consumers what they say, you would always be behind the sort of, hey, you know what, how do I build the business? How do I make it profitable? How do I retain the customer? Because consumer would ask for everything, right? And when you put everything into a product, the product will not look like the product that they're supposed to, right?”
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