Bijapur: SpotDraft should have established sales and marketing much earlier
Shashank Bijapur · Building a Generational Company That's Changing the Way Legal Services are Delivered · Feb 28, 2022 · at 20:41
Shashank Bijapur, co-founder and CEO of SpotDraft, reflects on lessons learned from SpotDraft's zero-to-one journey.
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“If I had to go back and change something in time, I would build the sales and marketing functions way earlier in the life cycle and focus more on Compounding and delivering that value that software has that we are building and showing that to the end customer rather than going to the customer and speaking a lot more product and trying to build for them.”
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