Edtech Brands Shouldn't Push Studying on Social Media When Students Unwind
Karan Shroff · Creating TIMELESS MARKETING CAMPAIGNS & Building An ICONIC BRAND! ft. Karan Shroff@unacademy · Feb 21, 2022 · at 33:09
Karan Shroff, Partner & CMO at edtech platform Unacademy, discusses adapting marketing strategy to student behavior on digital platforms.
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“Social media is not used by learners from a point of view that, you know, they want to come there and again, be told, Hey, go back and study. They use it to sort of de-stress or take a break. So keeping those parameters in mind, we always aim at making content that inspires them, engages them you know, helps them unwind.”
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