Vidit Agarwal
Founder & Lead Designer, Witchcraft · 1 appearance on the record.
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Vidit Agarwal is the founder and lead designer at Witchcraft, a brand strategy and visual design studio. He specializes in brand strategy, packaging, and visual identity design for early-stage companies and consumer brands.
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7 insights · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.
Everything Vidit Agarwal said on the Neon Show that made the record, most notable first. Filter by type, assessment or year in the ledger →
Agarwal: If a design gets clicks, formal aesthetic principles are irrelevant
“If it's getting you clicks, design is irrelevant. If your value is coming out of it, right? So. If I make a design and they can't execute it falls apart.”
Agarwal: Working in One Industry Too Long Makes Creative Ideas Stale
“It's important for me to not work in a single industry too long because then you get stale. You have similar ideas and you find it hard to get out of the same box.”
Agarwal: Strong Brand Names Require Large Candidate Lists and Incubation
“Name never drops as like one thing out of the shining dark. You sit with a hundred things, you let it forment in your head for a while, and you take that and move forward. Because there are a lot of flings in names. A name sounds so sexy at the start.”
Agarwal: People-centric brands must authentically reflect their founders
“A lot of consumer brands should do that because the brand exists for the people. They are a product centric brand. You are a people centric brand. The brand is supposed to be as true to you because you are carrying the face. McDonald's doesn't care about who c…”
Agarwal: Good branding depends solely on differentiation, not typography
“Good branding is fundamentally how you can differentiate yourself. If you want to use black and white font, aerial, it doesn't matter as long as you're able to differentiate yourself.”
Agarwal: Effective design starts with the end audience, not Zoom meetings
“So I severely believe in the fact that design can't trickle down from top. It needs to start from the bottom. We could sound very cool in a zoom meeting, but if the person coming in the event did not feel the brand, it doesn't matter.”
Appearances (1)
| Episode | Date | Speaking time |
|---|---|---|
| HOW To Gain 25,000 Subscribers in JUST 90 Days! | Our UNTOLD Rebranding Story on The Neon | Oct 20, 2023 | 23m |