Q I think that's one of the reasons why you're not selling ready-made idlis, right?
A Yeah, so the, so we are not selling ready-made idli and those are for reason. Yeah. What I have learned is A homemaker is a gatekeeper for the kitchen. It can be he or she decides what to feed for the family. Yeah. Now, if I sell idli, he or she is not willing to accept this on a regular basis because they feel the goodness of adding their value, adding their last touch. So we sell better. They take the batter, customize to their taste. Some, somebody wanted to ferment it more, lesser fermented, all of them possible. They, they can customize. Add their ingredients on top of it. Like some of my wife add onion in it, make it to the pump.
AI assessment note: “if I sell idli, he or she is not willing to accept this”