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The Whole Truth

4 statements across 1 episodes · 2 bullish · 1 bearish · 1 people on the record · first statement May 9, 2022 by Shashank Mehta · said 15 times in 4 episodes since 2022 · across every show →

Mentions by year

brought up most by Siddhartha Ahluwalia (11), Shashank Mehta (3), Ayyappan Rajagopal (1)

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2026 1 mention in 1 episode
2023 1 mention in 1 episode
2022 13 mentions in 2 episodes 7 per episode

every mention, scene by scene, with the transcript →

Everything said about The Whole Truth, oldest first

May 9, 2022 bullish
Assertion Not checkable as stated
Mehta: The Whole Truth maintains D2C repeat rates upwards of 50%
“Our repeat rates, if I talk pure data, till today, on BTC, our repeat rates are upwards of 50%. It is unheard of in the industry. When we started, we had a 75% repeat rates.”
Shashank Mehta May 9, 2022 ▶ 50:52 Leaving HUL to Building a D2C Food Brand ft. Shashank Mehta , Founder & CEO - The Whole Truth
May 9, 2022
Insight
Mehta: International Travel Experience Defines The Whole Truth's Core Customer
“And the biggest check mark which makes someone a consumer of old truth is, has traveled outside the country at least once.”
Shashank Mehta May 9, 2022 ▶ 49:21 Leaving HUL to Building a D2C Food Brand ft. Shashank Mehta , Founder & CEO - The Whole Truth
May 9, 2022 negative
Insight
Mehta: Startups must invest in brand from day one, not just performance
“Invest in brand as little as possible, but invest in brand, not just performance from day one. Because performance marketing is a commodity. It becomes very quickly.”
Shashank Mehta May 9, 2022 ▶ 58:52 Leaving HUL to Building a D2C Food Brand ft. Shashank Mehta , Founder & CEO - The Whole Truth
May 9, 2022 bullish
Prediction Didn’t hold up
Mehta: The Whole Truth aims to hit 100 crore INR ARR by year-end 2022
“And hopefully by the exit of this year, we will be at a hundred crore ARR.”
Shashank Mehta May 9, 2022 ▶ 53:19 Leaving HUL to Building a D2C Food Brand ft. Shashank Mehta , Founder & CEO - The Whole Truth
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