Relaxo

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jan 23, 2023 by Ganesh Balakrishnan · across every show →

Everything said about Relaxo, oldest first

Jan 23, 2023 negative

Insight

Functional Positioning Fails to Create Brand Aspiration in Footwear

“Functional positioning, you are not able to create the aspiration. So I would have played the brand story a little differently, right? Given a little more of an emotional connect rather than a pure functional connect.”

Ganesh Balakrishnan Jan 23, 2023 ▶ 44:38 Shark Tank India Behind The Scenes With Flatheads Founder - Ganesh Balakrishnan

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Relaxo

Everything said about Relaxo, oldest first

Turn any episode into a week of clips.