Raja Ganapathy
2 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jul 24, 2019 by Raja Ganapathy · across every show →
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Jul 24, 2019
Startup brand propositions must be discovered internally, not manufactured by external agencies.
“The core proposition cannot be something that's manufactured from the outside. Like I keep saying, what we do is not magic. You know, it's hard consulting work. It's a discovery process. It's not invention.”
Jul 24, 2019
Spring Marketing Capital requires startup founders to participate directly in brand strategy.
“So Spring insists that the founder has to be a part of the exercise. I mean, and this is no disrespect to marketing teams. We work, all the companies that we work with the marketing teams, but we also insist that the founder has to be in the room.”