premium brands
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement May 9, 2022 by Shashank Mehta · across every show →
Everything said about premium brands, oldest first
May 9, 2022 neutral
Mehta: Brands can move from premium to mass, but never mass to premium
“That's the third immutable law of brand building that you can only build a premium brand and make it go mass. You can never build a mass brand and make it go premium. There is not even one example in the world where someone built a brand, which was first adopt…”