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Pepper Content

also referred to as: pepper

15 statements across 2 episodes · 8 bullish · 0 bearish · 2 people on the record · first statement May 23, 2022 by Anirudh Singla · said 49 times in 7 episodes since 2020 · across every show →

Mentions by year

brought up most by Anirudh Singla (23), Siddhartha Ahluwalia (17), Dev Khare (4), Bipin Shah (2), Rohit Agarwal (1), Ishan Sharma (1), Dilipkumar Khandelwal (1)

tap a year for its mentions
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007.51.51532020202120222023202420252026episodesmentions per episode
2026 1 mention in 1 episode
2025 4 mentions in 1 episode
2022 39 mentions in 3 episodes 13 per episode
2021 1 mention in 1 episode
2020 4 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Pepper Content, oldest first

May 23, 2022
Assertion Not checkable as stated
Pepper Content works with 70 of India's 85 unicorn startups
“See till date, we work with some 2500 plus brands so far on an active basis. We engage with five 50 to 600 customers at this point of time. Just to give you a sense in the last, we work with over 70 out of 85 unicorns in the country. We work with over a hundre…”
Anirudh Singla May 23, 2022 ▶ 21:27 How A 23 year Old Created A $8M Yearly Revenue Content Marketplace Business ft. Anirudh Singla
May 23, 2022 bullish
Disclosure
Pepper Content grew from $500k to $8M ARR in just 14 months
“We went from, you know, doing about 500,000 dollars of annual run rate. To now we're close to touching about eight million dollars of run rate just in the last 14 months.”
Anirudh Singla May 23, 2022 ▶ 19:14 How A 23 year Old Created A $8M Yearly Revenue Content Marketplace Business ft. Anirudh Singla
May 23, 2022 bullish
Disclosure
20% of Pepper Content's revenue is global, spanning 145 countries
“In fact, today itself, 20% of our business is already global. There were three 50,000 plus users using pepper marketplace and a software business across one 45 countries already.”
Anirudh Singla May 23, 2022 ▶ 20:33 How A 23 year Old Created A $8M Yearly Revenue Content Marketplace Business ft. Anirudh Singla
May 23, 2022 positive
Assertion Not publicly verifiable
Pepper Content reached 1.75 crore INR in bootstrapped revenue by May 2019
“By the time we had completed our third year of college, which was May, 2019, we had done 1.75 crores of revenue till date all bootstrapped. Didn't take money from anyone else. Everything was profitable and revenue driven.”
Anirudh Singla May 23, 2022 ▶ 8:32 How A 23 year Old Created A $8M Yearly Revenue Content Marketplace Business ft. Anirudh Singla
May 23, 2022 positive
Disclosure
Pepper Content had 35-40 Lakhs MRR when Lightspeed invested
“We went from doing five, six lakhs of monthly revenue to, I think, 35, 40 lakhs of revenue when Lightspeed came in, right?”
Anirudh Singla May 23, 2022 ▶ 18:01 How A 23 year Old Created A $8M Yearly Revenue Content Marketplace Business ft. Anirudh Singla
May 23, 2022 neutral
Assertion Supported
YourStory founder Shraddha Sharma wrote the first check into Pepper Content
“In fact so Shadda Sharma from your story. I, we convinced your story to put in money. So Shadda was the first check.”
Anirudh Singla May 23, 2022 ▶ 14:28 How A 23 year Old Created A $8M Yearly Revenue Content Marketplace Business ft. Anirudh Singla
May 23, 2022 bullish
Prediction Didn’t hold up
Singla predicts Pepper Content will hit $100 million ARR by December 2024
“December, 2024.”
Anirudh Singla May 23, 2022 ▶ 26:02 How A 23 year Old Created A $8M Yearly Revenue Content Marketplace Business ft. Anirudh Singla
May 23, 2022
Disclosure
SaaS products account for 15% to 20% of Pepper Content's overall revenue
“I think SAS is still early on about 15, 20% and growing on really fast in the overall side of scheme of things.”
Anirudh Singla May 23, 2022 ▶ 23:51 How A 23 year Old Created A $8M Yearly Revenue Content Marketplace Business ft. Anirudh Singla
May 23, 2022
Assertion Not checkable as stated
Pepper Content interviewed 8,000 candidates to hire 90 employees in six months
“Our team in pepper over the last six months has interviewed 8000 people. Right. And that's when we went from about 60 people to one 50 people in the last six months.”
Anirudh Singla May 23, 2022 ▶ 29:46 How A 23 year Old Created A $8M Yearly Revenue Content Marketplace Business ft. Anirudh Singla
May 23, 2022 positive
Assertion Not checkable as stated
Pepper Content's AI tool Peppertype has reached 200,000 users
“Now that alone has some 200,000 users today.”
Anirudh Singla May 23, 2022 ▶ 33:36 How A 23 year Old Created A $8M Yearly Revenue Content Marketplace Business ft. Anirudh Singla
May 23, 2022
Disclosure
Pepper Content recently closed a multi-million dollar contract with a major enterprise
“We recently just Closed a late seven figure multimillion dollar deal with one of India's largest enterprises.”
Anirudh Singla May 23, 2022 ▶ 22:24 How A 23 year Old Created A $8M Yearly Revenue Content Marketplace Business ft. Anirudh Singla
May 23, 2022 positive
Assertion Not checkable as stated
An angel investor introduction led to Lightspeed investing in Pepper Content
“In fact, Kunal introduced me to Dave from Lightspeed. And that's how Lightspeed finally came in, and I think your initial supporters are extremely important towards your next leg of journey.”
Anirudh Singla May 23, 2022 ▶ 17:00 How A 23 year Old Created A $8M Yearly Revenue Content Marketplace Business ft. Anirudh Singla
May 23, 2022 neutral
Assertion Not checkable as stated
Toptal generates $450 million in annual recurring revenue
“Top tile, which does four, fifty million ARR where they're basically peppers model, but for product engineering folks.”
Anirudh Singla May 23, 2022 ▶ 19:49 How A 23 year Old Created A $8M Yearly Revenue Content Marketplace Business ft. Anirudh Singla
May 23, 2022 positive
Assertion Not checkable as stated
Pepper Content's 2.2 crore INR seed round was oversubscribed to 5 crore
“It took us about three months to get everyone in place. We were raising 2.2 crores. Just 300 K that time. And I think by the time we were almost nearing closure of the round, we were oversubscribed up to five crores.”
Anirudh Singla May 23, 2022 ▶ 13:29 How A 23 year Old Created A $8M Yearly Revenue Content Marketplace Business ft. Anirudh Singla
Mar 19, 2026
Disclosure
Agarwal: A bot attack drained Pepper's monthly AWS budget in one day
“We had an attack one day where we ended up spending our month's AWS bill in just one day on OpenAI because we had a bot attack happen on us.”
Rohit Agarwal Mar 19, 2026 ▶ 8:06 Which AI Model are companies actually Paying For in 2026? | Rohit Agarwal, Portkey
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