influencer marketing
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Feb 10, 2021 by Viraj Sheth · across every show →
Everything said about influencer marketing, oldest first
Feb 10, 2021 negative
Sheth: Influencer marketing campaigns must be creator-led, not brand-led
“One big mistake that brands usually make is.
They make it a very brand led idea and pitch, right?
Whereas if you're working with influencers, it has to be influencer led and the brand has to be integrated within that content piece.”