Fireside Ventures

“Both of course. Is one of the companies which has crossed the hundred crore mark. We have several companies which are in the 50 crore plus range.”

“Once we get comfort around that, then we write a much larger check typically which could go from 15 to even 20 crores of rupees. So, in a company that is showing all the right elements of success and the basic DNA that we believe can build a large business, Ty…”

“Our LPs are either large consumer family offices or even, in many cases, the consumer companies themselves. And we have publicly announced that, you know, the Premji Invest and the Marivala family and Unilever and ITC, these are some of our investors.”

“You are always a mentor, or that somebody called it, you are a kingmaker, but never the king. I think automatically does make you less egoistic, because you know that eventually, you know, you are helping an entrepreneur succeed. Almost the first ownership of …”

“Personally, I would say, I don't have a final count, but maybe between 12 and 15. This is before Fireside started. Now, I don't do any personal investing.”

“So we had one exit. The fund is only two years old, so a little early to talk about actual numbers, but we did have one exit which was a company called Quick 24. This was a vending machine business very interesting concept, which was acquired by Big Basket las…”

“As a thumb rule, we believe that we can participate in a company which comes in at say five to 10 crores of revenue and help them achieve a hundred crore revenue in about five years. So that's our thumb rule norm that we are following now. And typically you ca…”

“We believe that we will see anywhere from 60 to 70% of our companies with successful outcomes. So our dependence on one single success or two single success companies, which will do significantly high returns at the cost of some of the others not being able to…”

“A lot of times, you know, we meet entrepreneurs where our advice is don't raise VC money. I mean, you have a great business, you have a great idea, you're doing well, actually manage to grow it on your own steam. Go to an investor only when you truly believe t…”

“Eventually I think our hit rate would be more like one in 71 in 80 kind of investment. So we have done 18. We have seen 1500. So that's a good way of defining it.”

“So our ticket size typically can vary from three, four crores up to seven to eight crores as our first check. And we believe that that's a point where a company typically, again, we would look at some companies who would be in the revenue range of maybe 40, 50…”

“The whole idea of Fireside was born out of this belief that something very interesting was happening in the consumer brand space, driven by some macro factors which we are really excited about, and I decided that I would probably focus my time and effort on th…”

“We have a company called Boat, which has now built a very large Mobile accessory business primarily audio headsets and earphones and wireless speakers, which has disrupted the whole approach of how this business can be built, working with partners like Amazon,…”

“One of the things that we are very conscious about is you start bringing in senior leadership into the organization. So that by the time you are at a 50 crore run rate, you have enough strength of people in your team who can do the day-to-day business on an on…”

“So Fireside we raised largely you know, when we when we were seeing what you call product market fit, right? So I would say we were at revenue run rates about 25, 30 odd lakhs a month, right? About six months into our journey, seeing really good feedback on ou…”

“So when Fireside invested in us, you were doing like 15 lakhs a month or 18 lakhs a month. Then, when Colgate invested in us, we were doing, like, 40 lakhs a month. Then, 19, when, ah, six cents and, ah, Colgate invested again in us, we were doing, my census, …”