farmers

“We have a new generation of companies that empower our farmers because it is not about subsidies and giving money away to them. It's about helping make farming profitable.”

“There are dealers and distributors in the traditional trade, but they're not great at dealing with innovative products. So most agritech startups that are looking at doing direct farmer sales have to build a channel, and they probably want to build an innovati…”

“If the farmer doesn't have access to financing, nothing is going to change. If he has surplus money, he can do experiment. If he has the money, he can use your advice and put some right, you know, input into his farm. But let's say if you give him a best of th…”

“We can do audio also, but you know, what we in our study, what we have found that nobody picks the phone and even somebody picks the phone, they cut because that's the, because it's coming from some number. So, so in order to be more relevant, it's better to h…”

“We've been able to, by just better cropping practices, the farmer productivity has increased by 15%. And if you convert that into rupees and annualized farmers in, in these states are earning 200 crores extra every year because of the health we've given them.”

“The relationships with farmers are not purely transactional. Right. So local aggregator is essentially the guy who would, you know, in Hindi, we say, Mayad Bhagwat, Shadi, Tino, who he finance karda hai. Right. So it's not a clear equation that I pay higher pr…”

“There's many times you would be hearing this argument in our country that the farmers are looted they get for the papaya or for the apple they produce, they get only 10% or 20% or 30% of the final price which is paid, right? This is a very short-sighted argume…”