direct-to-consumer
also referred to as: d to c · direct to consumer · dtc
5 statements across 5 episodes · 2 bullish · 1 bearish · 5 people on the record · first statement Mar 22, 2021 by Varun Alagh · across every show →
Everything said about direct-to-consumer, oldest first
Mar 22, 2021 positive
Direct-to-consumer channels provide data control and scalability
“One control over on your own data experience for the consumer. Is far higher when it comes to DTC. Secondly, your ability to scale is, is far higher because it's again a hundred percent market share channel, right? And thirdly, your dependence is, is reducing …”
Jul 19, 2021 positive
Mariwala: D2C eliminates the need for 30-crore TV ad budgets
“Earlier there were many entry barriers because of distribution. You needed all India distribution network, which is very expensive to maintain. You need a certain critical mass. You need sales staff to visit all the retailers. You need distributors. You don't …”
Jul 26, 2021
D2C website sales generate 10% to 15% of Bombay Shaving's revenue
“So direct to consumer is roughly 10 to 15%. We don't use direct to consumer as a sales channel as much because we've realized we've realized one thing said that the men's shaving and men's personal care is not a very engaging category.”
May 9, 2022 neutral
Mehta: D2C is a sales channel, not a brand category
“D to C is actually direct to consumer is a channel. It's a way of selling to your consumers. Of course, a lot of brands nowadays are using either using that as their primary channel and in only a very few cases, by the way, as their only channel. So a, the def…”
Mar 8, 2024 negative
Suhasini Sampath: Food brands need 60%+ gross margins to sustain D2C
“A 30 to 40% gross margin product cannot sustain through a website. You need a 70% gross margin product. So just because everybody does D to C, Personal care can do D to C. Food cannot, because your gross margins has to be north of 60%, because you have the log…”