creators
also referred to as: creator
5 statements across 3 episodes · 4 bullish · 0 bearish · 3 people on the record · first statement Feb 10, 2021 by Viraj Sheth · across every show →
Everything said about creators, oldest first
Feb 10, 2021
Sheth: Creators cannot make good content without financial security
“It's been a notion that an artist always performs better when he's hungry.
That's actually just a very Bollywood and filmy way of looking at things.
but in today's time, if the artist doesn't have money in the bank, he won't, he or she won't be able to create…”
Feb 10, 2021 bullish
Viraj Sheth: Influencer deals will shift toward equity and hybrid compensation
“I feel like then this has been a chatter since a long while that this long form of association will now move on from just cash led deals to equity led deals where a lot of brands will start considering creators as partners in the very true sense of it, where t…”
Feb 10, 2021 bullish
Viraj Sheth: Brands sign top creators for ambassador-level endorsements
“Ambassador-endorser-level deals are already happening now in the influencer space, which was only reserved for cricketers or Bollywood stars previously, right? Every time a brand used to think, I want a big, massy face, they used to think Amitabh Bachchan Shah…”
Sep 13, 2021 bullish
Pandey: Young Indian creators will reshape marketing and branding in India
“These guys are going to change the way marketing and branding is perceived in our country. There's a new wave coming set. This 20 to 2530 wale jo creators hain. These guys are going to be rock solid and going to put, put a place you know, in the new age market…”