Brand Equity and Business Promotion Program
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Dec 26, 2025 by Harish Bhat · across every show →
Everything said about Brand Equity and Business Promotion Program, oldest first
Dec 26, 2025 positive
Ratan Tata Made Tata Companies Earn Brand Usage Through Conduct Codes
“He put in place what is now called the BBP, the Brand Equity and Business Promotion Program. And companies had to sign on to be able to use the Tata brand. And if they wish to use the Tata brand, they had to commit to the Tata business excellence model, and th…”