brand

“When we do a brand, we do believe that it might take longer, but the size of the outcome will be no less than the size of a social media or a hotshot tech company.”

“I feel like then this has been a chatter since a long while that this long form of association will now move on from just cash led deals to equity led deals where a lot of brands will start considering creators as partners in the very true sense of it, where t…”

“Ambassador-endorser-level deals are already happening now in the influencer space, which was only reserved for cricketers or Bollywood stars previously, right? Every time a brand used to think, I want a big, massy face, they used to think Amitabh Bachchan Shah…”

“One big mistake that brands usually make is. They make it a very brand led idea and pitch, right? Whereas if you're working with influencers, it has to be influencer led and the brand has to be integrated within that content piece.”

“D to C is actually direct to consumer is a channel. It's a way of selling to your consumers. Of course, a lot of brands nowadays are using either using that as their primary channel and in only a very few cases, by the way, as their only channel. So a, the def…”

“You almost get to build those deeper communities for free if you become more well-known at the top.”

“But what I've seen is when you run ads at that scale, it only destroys your brand.”

“The moment that marketplace platform is built, then the engine is set. You can keep feeding selection into it. Pricing will get automatically discovered because all the sellers will be fighting with each other to get the cheapest price on the same product. Con…”