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B2B software

2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Feb 1, 2021 by Jon Sakoda · across every show →

Everything said about B2B software, oldest first

Feb 1, 2021
Insight
Sakoda: Customer access is the most critical factor in B2B software
“But in B to B software in particular, access to customers is the most important thing.”
Jon Sakoda Feb 1, 2021 ▶ 11:51 Jon Sakoda, Founder, Decibel Partners on importance of having a coach for early-stage founders
Jul 21, 2026
Insight
Penmetsa: Educated B2B buyers expect startups to deliver value in first meetings
“I think the buyers in B to B software today are much more prepared and aware of what they want and aware of what the options are. So, which is why, why the sales process becomes even more critical, right? Like you can't get them for like four meetings before t…”
Arun Penmetsa Jul 21, 2026 ▶ 55:19 The #1 Mistake Killing B2B Startups | Arun Penmetsa, Storm Ventures
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