Ankit Garg

19 statements across 2 episodes · 7 bullish · 7 bearish · 1 people on the record · first statement Sep 27, 2021 by Ankit Garg · across every show →

On the record as a speaker too: Ankit Garg's record, appearances and statements → this page counts the times other people say the name.

Everything said about Ankit Garg, oldest first

Sep 27, 2021 bullish
Insight
Garg: Lowering mattress prices drives Wakefit's volume and profitability flywheel
“We say that the moment we reduce the price, we become profitable. So it has always worked for us. Like we grow, we become profit. It's a cycle. Like you become more and more efficient as you keep on getting more and more customers.”
Ankit Garg Sep 27, 2021 ▶ 25:38 How @Wakefit became a 700 crore revenue D2C brand ft. Founder, Ankit Garg | The Neon Show
Sep 27, 2021 bullish
Assertion Contradicted
Indian D2C IPO multiples equal or beat SaaS and tech businesses
“Multipliers that people are getting when their IPOs are happening are also very, very equivalent or even better than SaaS or, you know, tech businesses.”
Ankit Garg Sep 27, 2021 ▶ 45:07 How @Wakefit became a 700 crore revenue D2C brand ft. Founder, Ankit Garg | The Neon Show
Sep 27, 2021
Disclosure
Ankit Garg launched Wakefit with just 18 lakh INR in capital
“I saved about eight, nine lakhs. I raised some seats for about five lakhs, and I took some money from the bank for about four. So, from 18 lakhs put together, I decided to invest in this business”
Ankit Garg Sep 27, 2021 ▶ 11:05 How @Wakefit became a 700 crore revenue D2C brand ft. Founder, Ankit Garg | The Neon Show
Sep 27, 2021
Disclosure
Ankit Garg personally answered Wakefit sales calls for the first two years
“And I used to be the salesman in the beginning, like all the, my phone number was available on the website on Amazon. Like people used to call me literally for the first two years of this business.”
Ankit Garg Sep 27, 2021 ▶ 38:26 How @Wakefit became a 700 crore revenue D2C brand ft. Founder, Ankit Garg | The Neon Show
Sep 27, 2021 negative
Disclosure
Ankit Garg decided never to build a B2B business again
“I decided from the first phase started that I am never going to build a B to B business in my life because it restricts you from having a very high technological differential capability.”
Ankit Garg Sep 27, 2021 ▶ 13:35 How @Wakefit became a 700 crore revenue D2C brand ft. Founder, Ankit Garg | The Neon Show
Sep 27, 2021 positive
Disclosure
Garg: Wakefit calls every customer after delivery to explain mattress care
“So I created a process where every product, once it is delivered to a customer, till today we call customers on telling them how to use the mattress and how to take care of them.”
Ankit Garg Sep 27, 2021 ▶ 20:52 How @Wakefit became a 700 crore revenue D2C brand ft. Founder, Ankit Garg | The Neon Show
Sep 27, 2021 negative
Insight
Early-stage D2C startups should ignore branding until they hit scale
“I think branding should be left until you hit a certain scale. I don't think branding comes in very handy when they're very, very small. All you should be solving is about the right product, the right prices, the right value that you will offer in that product…”
Ankit Garg Sep 27, 2021 ▶ 51:20 How @Wakefit became a 700 crore revenue D2C brand ft. Founder, Ankit Garg | The Neon Show
Sep 27, 2021 positive
Assertion Supported
Garg: Wakefit was profitable, cashflow positive, and growing 3x before 2018 funding
“We were profitable by then. We were growing already and automatically we were growing three X, like with no extra points coming in. Business was, you know, full cashflow positive.”
Ankit Garg Sep 27, 2021 ▶ 32:13 How @Wakefit became a 700 crore revenue D2C brand ft. Founder, Ankit Garg | The Neon Show
Sep 27, 2021 neutral
Assertion Not checkable as stated
Amazon's algorithm guarantees initial test orders for any new seller
“Amazon algorithms are built in a way that, you know, any new seller comes, we'll definitely get at least some orders in the beginning to kind of test. I mean, they'll build the algo that everybody gets at least a chance to sell something.”
Ankit Garg Sep 27, 2021 ▶ 51:51 How @Wakefit became a 700 crore revenue D2C brand ft. Founder, Ankit Garg | The Neon Show
Sep 27, 2021 positive
Insight
Online marketplaces can scale early D2C brands to 1 crore monthly revenue
“I think online platforms, Facebook ads, Google ads, Amazon, Flipkart, they are more than capable. Could take you a crore rupees a month also without, without actually thinking about distribution.”
Ankit Garg Sep 27, 2021 ▶ 50:24 How @Wakefit became a 700 crore revenue D2C brand ft. Founder, Ankit Garg | The Neon Show
Sep 27, 2021 bullish
Assertion Partly supported
An early 2.5 lakh INR angel check in Wakefit returned 75 crores
“I have spent six years, 10 years not sleeping, so much of stress, but your 2.5 legs have become 75 crores.”
Ankit Garg Sep 27, 2021 ▶ 43:07 How @Wakefit became a 700 crore revenue D2C brand ft. Founder, Ankit Garg | The Neon Show
Jan 5, 2024 neutral
Disclosure
Garg: The Wakefit founder admits he struggles to get good sleep
“In fact this is an irony. The person who's trying to sell sleep is not sleeping.”
Ankit Garg Jan 5, 2024 ▶ 45:36 Building a 1000Cr comsumer brand in India | Ankit Garg, Founder, Wakefit
Jan 5, 2024 neutral
Assertion Not checkable as stated
Garg: Electricity shortages force tier-3 Indian towns to sleep by 8 PM
“We've seen that, you know, people in tier two and tier three town specifically, they generally, because I think there's a lack of electricity. In those towns, and by force, people go to sleep at eight o'clock, nine o'clock, because they can't do anything beyon…”
Ankit Garg Jan 5, 2024 ▶ 18:50 Building a 1000Cr comsumer brand in India | Ankit Garg, Founder, Wakefit
Jan 5, 2024 negative
Opinion
Garg: Sleep trackers degrade sleep quality by fueling user fear and anxiety
“It only tells you what happened last night and actually makes you more anxious and fearful. So it's a business of creating more fear. So you want to measure it because you might be feeling that, you know, you have the worst quality of sleep and you bite and yo…”
Ankit Garg Jan 5, 2024 ▶ 28:08 Building a 1000Cr comsumer brand in India | Ankit Garg, Founder, Wakefit
Jan 5, 2024 negative
Insight
Garg: Sleep is universally the first habit people sacrifice
“The easiest thing that people want to cut in their life is sleep. And it just goes across. And only people who realizes the quality of sleep are those who have friends and families suffering because of this, or probably athletes or coaches who have told them, …”
Ankit Garg Jan 5, 2024 ▶ 19:39 Building a 1000Cr comsumer brand in India | Ankit Garg, Founder, Wakefit
Jan 5, 2024 positive
Assertion Contradicted
Garg: Sleeping more burns calories and drives weight loss
“More calories are burned when you're sleeping and your organs are rest and stuff like that, right? So more you sleep, the more weightless you are.”
Ankit Garg Jan 5, 2024 ▶ 42:38 Building a 1000Cr comsumer brand in India | Ankit Garg, Founder, Wakefit
Jan 5, 2024 negative
Insight
Garg: Overanalyzing sleep science disrupts sleep by inducing self-consciousness
“If you know what matters to a good quality sleep, you will actually never get a good quality sleep because you'll be so conscious that you will disturb your own sleep.”
Ankit Garg Jan 5, 2024 ▶ 26:43 Building a 1000Cr comsumer brand in India | Ankit Garg, Founder, Wakefit
Jan 5, 2024 negative
Assertion Supported
Garg: Drinking alcohol breaks sleep cycles and impairs physical recovery
“If you drink before sleep, and if you're drinking hard liquor, or if you're drinking beer you're, Your sleep cycles are going to be very erratic, and I think most of it goes because of what is happening inside your stomach. You are very dry, and then you will …”
Ankit Garg Jan 5, 2024 ▶ 33:37 Building a 1000Cr comsumer brand in India | Ankit Garg, Founder, Wakefit
Jan 5, 2024 negative
Assertion Not checkable as stated
Garg: Traditional Indian mattress retailers marked up products 4x over material costs
“I worked for a chemical company, so I knew what is the cost of the mattress, raw material that goes inside. I realized that if X rupees, Was the price of raw material? They were selling me at Forex.”
Ankit Garg Jan 5, 2024 ▶ 14:37 Building a 1000Cr comsumer brand in India | Ankit Garg, Founder, Wakefit
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