The Ledger

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why aren't all 22 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Sonnenfeldt: The ultra-wealthy should limit annual spending to 2% of assets
“If you're solely living on the investments in your portfolio, if you can live on two percent of your assets or less, then you're in a safety zone, and obviously some people have the good fortune to earn a lot more than two or three or four percent on their ass…”
Michael Sonnenfeldt Jun 1, 2022 ▶ 54:06 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
Insight
Sonnenfeldt: Selling a growing business increases the hurdle rate for future wealth
“When you sell your business, In my opinion, more often than not, it's not number dependent, it's risk dependent. You want to take risk off the table. You don't want to have the risk, just as you said, of losing your business anymore, so you can take your chips…”
Michael Sonnenfeldt Jun 1, 2022 ▶ 41:45 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
Assertion Supported
Sonnenfeldt: TIGER 21 members keep over 70% in risk-on assets
“And what's so remarkable is if you take those three numbers, the private equity, public equity and real estate, it adds up to 70 plus percent. Those are the risk on assets. So our members are relatively long-term bullish on investments. Even when they think we…”
Michael Sonnenfeldt Jun 1, 2022 ▶ 34:16 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
Insight
Sonnenfeldt: Selling a business radically lowers downside risk but cuts growth upside
“It's better to think of it as a shift in risk because when you made the decision to sell for the example you just gave, What you've done is you've taken a lot of risk on the table, so the chance of losing that thirty million now goes down radically. It's much …”
Michael Sonnenfeldt Jun 1, 2022 ▶ 41:03 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
Insight
Sonnenfeldt: Wealth preservers should carry as little debt as possible
“If you want to be here for the long term and preserve wealth, I would argue you want as little debt as possible.”
Michael Sonnenfeldt Jun 1, 2022 ▶ 47:12 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
Assertion Partly supported
Parr: Tiger 21 does $30M–$40M revenue, sold to PE, and retains 90%
“By my calculation, I actually would bet they do 30 to forty million in revenue, and they recently sold to private equity, and so it's a relatively big business, and I actually read about read up on it, and someone said, like, there's 90% retention rate”
Sam Parr Mar 12, 2021 ▶ 5:11 MFM #160: How to Build a Paid Community Making $20M a Year
Assertion Not checkable as stated
Sonnenfeldt: TIGER 21's 1,200 members collectively manage $140 billion
“We have a hundred and forty billion dollars under management. We don't manage it. Our members manage it by themselves. We're not a money manager, but collectively we have about 12, a little under 1200 members. So it's a little over a hundred million dollars pe…”
Michael Sonnenfeldt Jun 1, 2022 ▶ 6:33 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
Assertion Partly supported
Sonnenfeldt: From $70K to $7M, everyone thinks 20% more brings happiness
“You know, the most interesting thing is there's endless studies That show that up to That whether you ask people who earn 70,700 thousand, or seven million dollars a year, how much more do you have to earn to be happy? And the number is something like 20%, no …”
Michael Sonnenfeldt Jun 1, 2022 ▶ 13:54 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
Assertion Not checkable as stated
Sonnenfeldt: YPO and Vistage members average 10% to 20% of TIGER 21 wealth
“The main difference between Vistage and YPO and Tiger-twenty-one is the average net worth of Vistage and YPO members is probably maybe a 10th of that or fifth of that of Tiger.”
Michael Sonnenfeldt Jun 1, 2022 ▶ 6:19 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
Insight
Sonnenfeldt: Founders need five years of hard work to become competent investors
“Five years. Yeah, that's, and that's if you're really working at it.”
Michael Sonnenfeldt Jun 1, 2022 ▶ 32:35 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
Insight
Sonnenfeldt: Managing wealth is often harder for founders than running businesses
“From an intellectual challenge point of view, many of our members find the challenge of managing the wealth that they've created is actually intellectually more challenging than the business, because the business might have come naturally to them.”
Michael Sonnenfeldt Jun 1, 2022 ▶ 31:05 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
Insight
Sonnenfeldt: Very few people generate excess capital without inflating their lifestyle
“It's the rare person Who generates excess capital and doesn't change their lifestyle. So no matter how much they have, they keep spending more. Cause if you can keep that gap of not needing what you have, that gives you a cushion that's rare and really somethi…”
Michael Sonnenfeldt Jun 1, 2022 ▶ 18:15 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
Assertion Supported
Sonnenfeldt: YPO is member-facilitated while Vistage and TIGER 21 use professional chairs
“The big difference between those two, which are great organizations, is YPO is self-facilitated by its members, whereas Vistage and also Tiger 21, our groups are led by professionals.”
Michael Sonnenfeldt Jun 1, 2022 ▶ 4:15 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
Assertion Supported
Parr: Tiger 21 has 850+ members paying $30k/year, generating $24M+ in revenue
“Basically it's a peer group where you have to have at least ten million dollars of investable assets in order to join. It's very expensive. It's 30,000 dollars a year. I wouldn't call it a mastermind because mastermind has a certain connotation, but yeah, it k…”
Sam Parr Mar 12, 2021 ▶ 2:51 MFM #160: How to Build a Paid Community Making $20M a Year
Disclosure
Sonnenfeldt: TIGER 21 Generates $35M to $40M in Annual Revenue
“It's about 1200 people that are paying a little more than 30,000 dollars. So it's about 35 or forty million dollars.”
Michael Sonnenfeldt Jun 1, 2022 ▶ 7:34 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
Assertion Partly supported
Sonnenfeldt: TIGER 21 members' cash allocation spiked to 20% in March 2020
“The biggest, it typically fluctuates between 11 and 13%, but in the Pandemic. March of 2020, it spiked to 20%, which statistically is off the charts. That's how concerned our members are. But generally, in the 12% range is, is what our members are looking at i…”
Michael Sonnenfeldt Jun 1, 2022 ▶ 35:14 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
Disclosure
Sonnenfeldt: Reinvested every penny of TIGER 21 revenue for 20 years
“No, it's, it hasn't at all. Basically for 20 years, I put every penny back into Tiger of revenue because I wanted to hire some of the best people in the world and the best teams and get it right.”
Michael Sonnenfeldt Jun 1, 2022 ▶ 12:04 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
Disclosure
Sonnenfeldt: TIGER 21 instantly expels any member violating confidentiality standards
“We have zero tolerance for anything less than high integrity and maintenance of confidence. If somebody, if a member or a chair ever violated that, they would be out in a second.”
Michael Sonnenfeldt Jun 1, 2022 ▶ 1:02:35 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
Assertion Not checkable as stated
Sonnenfeldt: TIGER 21 average member age has dropped to low fifties
“When you have you know, 1150 or 60 members the answer is the average age has fallen over the history of From the high fifties to the low fifties. But in order for it to do that, given that a lot of people stayed, most of our new members are in their thirties a…”
Michael Sonnenfeldt Jun 1, 2022 ▶ 20:46 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
Assertion Supported
Dyrdek: Tiger 21 Requires Monthly 'Portfolio Defense' Asset Audits
“You, each month, one person has to show all of their assets and it's called portfolio defense, right? So each person has to like lay out, this is every single thing that I'm doing.”
Rob Dyrdek Oct 5, 2021 ▶ 34:17 How Tracking Every Second Took Rob Dyrdek from 0 to $405M in Exits | My First Million #224
Assertion Supported
Sam Parr: Tiger 21 club has 1,000 members paying $30,000 annually
“A club for people who have investable assets north of ten million dollars and it costs 30 grand a year. It's, and they have like a thousand people who are subscribed”
Sam Parr Mar 3, 2021 ▶ 56:57 MFM #157: Instagram Food Drops Making $200k/Week, Chrome Extensions That're Crushing & Open Salaries
Disclosure
Sonnenfeldt: TIGER 21 expanded from a $10M threshold to billionaires
“The original organization, 20 years ago, started with people who had created net worths of between ten million and a hundred million. And very quickly, the top end exploded with success. So it grew to a billion dollars.”
Michael Sonnenfeldt Jun 1, 2022 ▶ 5:49 Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview
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