Sonnenfeldt: Selling a business radically lowers downside risk but cuts growth upside
Michael Sonnenfeldt · Behind The Scenes Of The Billionaires' Mastermind (TIGER 21) | Michael Sonnenfeldt Interview · Jun 1, 2022 · at 41:03
Michael Sonnenfeldt, founder of peer network TIGER 21, explains the risk-reward calculus of selling a company to Sam Parr.
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“It's better to think of it as a shift in risk because when you made the decision to sell for the example you just gave, What you've done is you've taken a lot of risk on the table, so the chance of losing that thirty million now goes down radically. It's much less once you've turned it into cash, but the chance of getting to sixty million might have gone down also because you lost the engine of growth.”
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