The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 24 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Shaan: Professional branding is founder pride, unnecessary before 100k subscribers
“The brand will be important. I just don't think it's important for us to get our first 10,000 subscribers or even a 100,000 subscribers. So let's make a deal. If we can get to a 100,000 subscribers through our janky thing that will reward ourselves by investin…”
Shaan Puri: Disclosing Company Flaws Upfront Builds Acquirer Trust
“My, you know, I think the entrepreneur's instinct is hide that, you know, as far, put it behind your back, you know, if they ask for it, you show them, but like, don't scare them away. And in fact, what you want to do is like find out as quickly as possible if…”
Puri: If content is not interesting spoken aloud, it won't work in text
“Send me a voice memo. If it's not interesting in the voice memo, it's definitely not gonna be interesting in low text.”
Puri: Voluntarily refunded millions to a buyer after spotting acquisition red flags
“So we wired back millions of dollars voluntarily because we had made the mistake of going with the highest offer first.”
Ali: Cloning proven playbooks into new categories is underrated
“That's like kind of underrated. And most people don't do where they're like, I see this person is successful. I'm just going to do the exact same playbook, but in a different product category or different sector.”
Shaan Puri sold Milk Road because he lacked a three-year commitment
“Same thing with the milk road. Part of the reason I sold it was I was like, I don't think this was the project that I want to work on every year. You know, for the next three years. And so if I don't want to work on it for the next three years, I should just s…”
Puri Predicts His Retained Milk Road Equity Will Surge In Value
“And they're people that I thought if I give them, you know, this company and I own, I still own a minority stake in it, that minority stake in five years is going to be worth a lot because I believe in these guys and what they've done.”
Milk Road Deal Briefly Stalled Over Unexpected Gambling Sponsor Revenue
“One of the times it fell apart was we got into the diligence after we'd already agreed on a number and there was a little more gambling, gambling sponsor revenue there than we thought.”
Puri: Named Milk Road independently from himself to enable future sale
“When I created the milk road, it's intentionally not called Sean's crypto newsletter, which actually would have been easier at the start to get subscribers for because people already had bought into the Sean franchise... But instead I called it the milk road b…”
Puri: Milk Road distributed ~$36k in ETH micro-grants from ad revenue
“So we created a grant called the milk money grant. And we're like, this is not enough to get rich, but it's a little bit of milk money, right? It's enough where you can justify spending like two or three months on a project. And it was one ETH, which at the ti…”
Shaan Puri launched The Milk Road after attending a farming conference
“I went to a farming conference because I knew it would put me completely out of my bubble, exposed to a whole bunch of different people with different thoughts and philosophies and different views about the world right now. And I knew I would get new ideas and…”
Puri: Milk Road used proprietary crypto whale research as free marketing
“We would go to like 25 of the biggest crypto whales. These are guys who are placing tens of millions or a hundred million dollar bets on NFTs and coins... And we interviewed them and we talked about how, what's your bullishness? What's basically sentiment on t…”
Shaan Puri: Passed on Beehiiv but invested after becoming a customer
“So I did end up investing. I actually, I think I passed the first time. And so I, what I did was I passed the first time because I was like, ah, I don't know how big this can get. And then we started using it for the milk road and I use it for my personal news…”
Milk Road's public $1 million crypto portfolio plummeted to $300,000
“I managed to turn a million dollars because we bought it like, you know, peak crypto into what became like 300,000 dollars at the bottom.”
Shaan Puri launched Milk Road by publicly trading a $1M crypto wallet
“So what I did was I said, I'm going to put a million dollars in this wallet. You can go look at the address right now. Here's a million dollars in a wallet. And then I'm gonna try to turn this into ten million trading crypto.”
Shaan Puri conceived crypto newsletter The Milk Road at an agriculture conference
“I literally started a company While I was there, because I was, like, piecing together, like, two ideas, one from the tech world, and one from this, like, farmer that we had met, and, like, it, you know, that was you know, when we created the Milk Road, and we…”
Puri: We Sold The Milk Road to Quality Buyers Over Highest Bidder
“When we sold the milk road, I've said this before, but one of the reasons we sold to the guys we did was I really, really respected these guys. It was not the highest offer, but these were the highest quality people that we could sell to.”
Puri: Sam Parr's mastermind was the blueprint for building Milk Road
“Had I not been in a mastermind with you, I wouldn't have seen how you built the hustle and I wouldn't have known. How to build the milk road, a business I didn't know I was planning to create five years later, but that blueprint was etched in my brain from tho…”
Puri: The Milk Road Rejected A Higher Acquisition Offer
“Like when we were looking at this deal, we actually had a higher offer that we turned down.”
Wittmeyer: Milk Road Hits Record Subscriber Growth During Market Crash
“What's been interesting for the milk road and our businesses, you know, this has actually been for growth, a good thing, right? We cover the news and there's certainly been a lot of news. So we're seeing, you know, record subs coming in that the reader scores …”
Wittmeyer: Bitfo would have walked away if final Milk Road offer failed
“At the end, like when we made that final, you know, the last little chunk, we were, that was it for us. We had said, we're walking if this doesn't work.”
Puri: The Milk Road Grew and Was Profitable During Crypto Winter
“Our business was still growing and generating revenue and profit during the crypto winter”