The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
DeMuro: Investing heavily in single-creator businesses is a crazy model
“They're making massive investments into businesses that have dudes like me who could just go off the rails one day. And I think that is a crazy business model”
Doug DeMuro May 16, 2023 ▶ 28:28 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)
Disclosure
Espiritu Took Secondary and Kept Warehouse Real Estate in $17M Round
“I was able to take some off, which was great... I was like, you know what, I'm paying these guys, like, 30, 40 K a month in fulfillment fees. Why don't I just, like, start a separate company, buy a warehouse, and then become my own tenant, and, like, build equ…”
Kevin Espiritu May 31, 2024 ▶ 23:19 He Turned A $300/Mo Gardening Side Hustle Into $45 Million/Year | Kevin Espiritu Interview
Assertion Supported
Parr: DeMuro sold majority of Cars & Bids for $40M
“And then recently you sold the majority of the business to churning group for around forty million dollars. I believe when it was only like two or three years old.”
Sam Parr May 16, 2023 ▶ 2:23 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)
Assertion Partly supported
Shaan Puri: The Chernin Group invested $20M into Epic Gardening
“I go and I'm like, hey, dude, I will write you a big check. Like, let me fund you. I really believe in you. He's like, we're all good on funding. Chernin gave me like, I don't know, whatever, twenty million bucks like a year ago.”
Shaan Puri Jul 22, 2024 ▶ 24:55 Business Brainstorm: SAT Prep Cartoons, The Onion For Millennial Moms & More
Assertion Not checkable as stated
Espiritu: Epic Gardening acquired Botanical Interests despite significantly lower bid
“We were not the highest bid by, like, quite a bit, I would say. A material amount for the sellers to, like, not have in their pocket if they went with us.”
Kevin Espiritu May 31, 2024 ▶ 41:40 He Turned A $300/Mo Gardening Side Hustle Into $45 Million/Year | Kevin Espiritu Interview
Disclosure
DeMuro used cash from the Chernin deal to buy a Porsche
“I took money off. I bought that career GT and so it was a nice situation for me to be able to do that, especially after a lot of hard work.”
Doug DeMuro May 16, 2023 ▶ 25:23 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)
Assertion Supported
DeMuro: The Chernin Group specifically targets creator-led businesses
“I wasn't familiar with the churning group, but they told me that they specifically work with creator led businesses. And that was a huge, like light bulb moment for me because my big fear of working with any PE or VC companies, they're going to come in and the…”
Doug DeMuro May 16, 2023 ▶ 24:25 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)
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