Shapiro: Use self-liquidating funnels to build lead databases at break-even
Julian Shapiro · The 3 Cheat Codes Startups Use to Print Cash | My First Million #211 with Julian Shapiro · Aug 25, 2021 · at 30:40
Julian Shapiro is a startup growth expert and founder of Demand Curve, discussing customer acquisition strategies on My First Million.
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“If you can't make the economics of an ad channel exciting, can you at least a not burn money while B building a huge lead database that likes you because your free thing or your cheap thing rather was really high quality.”
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