Parr repackaged 20-cent mechanic scrub as a $20 poison ivy treatment
Sam Parr · How NOT to Make $1,000,000 (I Tried 17 Ways) · Nov 17, 2025 · at 24:58
Sam Parr and Sean Puri discuss early business ventures and hustles before Parr founded The Hustle.
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“In 2015, I started a business called Itch Juice, a poison ivy treatment... There was this, like, type of lotion that mechanics used. It was like a, called a green scrub, I forget exactly what it's called, but it turns out it was also had the same ingredients as poison ivy treatment. And I bought in bulk, like a barrel that you would have at a mechanic shop, and it was like, 20 cents an ounce, but that, as poison ivy treatment, it sold for like, 20 dollars an ounce, and I realized I could rank high on Google, and so I was, I got in the poison ivy treatment business”
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