An agency licensing dormant nostalgic brands to manufacturers could be highly profitable
Shaan Puri · Why Dunder Mifflin Should Be a Real Company & A Look Inside MicroAcquire | My First Million #203 · Jul 23, 2021 · at 8:05
Sean Puri, co-host of My First Million, outlines a business model centered on acquiring cheap option rights to dormant 1990s intellectual property.
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“You could create, ah, so, so another idea is to create the nostalgia licensing company, and all it does is it goes and buys options on these brands, and then it pedals them to existing makers of products, and it just says, hey, why don't you use, we have this portfolio of nostalgic brands. You could choose one of these that fits kind of your product category or whatever, and you could just be the middleman, basically. You buy, buy cheap options on these brands, and then you sell them at a kind of a retail price if you can. And even if you get one or two hits, I think the business could be quite profitable.”
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