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Kevin Rose: Blockchain data persistence prevents loyalty program loss if startups fail

Kevin Rose · Kevin Rose: His $100M/Year Watch Blog, Money From Digg.com, & Web3 Business (#382) · Nov 3, 2022 · at 1:17:00

Entrepreneur and investor Kevin Rose explains the practical advantages of decentralized blockchain storage for consumer loyalty programs compared to centralized databases.

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“The beautiful thing about it being decentralized, and this is one argument for decentralization, is that it's forever on the chain and you're not dependent upon a company being around for that to exist. So if an artist is engaged with a startup, That is working on a loyalty rewards program for them and they run out of capital and die three years later, as long as they stored their information on the blockchain, that artist can then just pick up where they left off and it just, it continues forward.”

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