Sam Parr: Newsletters need cheap front-end and expensive back-end products
Sam Parr · MFM #162: Why Clubhouse Will Fail · Mar 19, 2021 · at 36:11
Sam Parr explains the monetization architecture required to scale a paid newsletter company to high profitability.
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“The thing that a lot of newsletter writers do, which I've talked about those plenty of times, and I don't have to talk about too much as they do one of two things. One, they charge too little and two, if they charge too little, they don't have a higher end back back product. You need a back, a front end and a back end. So you need your cheap thing. That gets a lot of people. And then you need your paid thing that gets only a few people, but it's hard. It makes a lot of money.”
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