Parr orchestrated fake engagement for HubSpot's CEO during acquisition talks
Sam Parr · How Successful Startups Got Their First 1000 Customers (Uber, Product Hunt & More) (#362) · Sep 15, 2022 · at 13:07
Sam Parr describes manually orchestrating community activity in his Trends Facebook group to impress HubSpot co-founder Brian Halligan during acquisition diligence.
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“One time when HubSpot was looking to buy us, I saw that Brian Halligan, the then he's the founder and then CEO of the company he joined and I messaged like 80 people and I said, Hey reply to Brian, here's the message to say to him. And so many people commented and then he checked in like eight hours later and he's like, oh my God, I've been overwhelmed with replies and notifications.”
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