Independent hip-hop artist Connor Price discusses the streaming metrics for his single 'Spinin', created as part of his viral 'Spin the Globe' series.
Assertion Partly supported
Connor Price: TikTok suppresses comments mentioning Spotify or link in bio
“TikTok at this point, too, even, if you try to write the word link in bio or even Spotify, they'll hide the comment. And we've tested this. I've written that, I've posted that comment under my own video, logged into a different account to go there, and the com…”
Insight
Connor Price: Copyright-free music generates more long-term value than DMCA claims
“I created a playlist on Spotify under my channel that's called, like, DMCA Safe Copyright Free, where it's all of my songs that are copyright free... Because I don't do YouTube ID. I think the long-term value of having creators use your music is way more than,…”
Insight
Connor Price: Music promotion on TikTok requires entertainment skits before selling
“The whole goal with these videos is to not make it seem like you're selling someone, especially on TikTok. The moment you feel like someone's like, hey, check out my song, you're gonna swipe away. So you have to provide entertainment first, and we have found t…”
Disclosure
Connor Price gained 800,000 YouTube subscribers in one month via Shorts
“I got 800,000 subscribers in one month, just from posting every day for a full month, all my popular videos, including the globe stuff.”
Disclosure
Connor Price skips pre-saves and only promotes music post-release
“That's another part of our rollout is, is we don't promote the song until it's out. Some people promote the song months in advance. They do pre-save campaigns, stuff like that.”
Assertion Contradicted
Connor Price's 'Spin the Globe' video hit 144M cross-platform views
“That, that, that first video that we did where we landed on Zambia and found this Zambian artist, that, that video has seventy two million views on TikTok and seventy two million views on YouTube Shorts.”