Connor Price: Music promotion on TikTok requires entertainment skits before selling
Connor Price · Connor Price’s Viral Formula to Get +650M Spotify Streams (#484) · Aug 10, 2023 · at 5:21
Hip-hop artist Connor Price explains his strategy of using narrative skits to promote independent music organically on short-form video platforms.
0:00 / 0:15exact quote · 15.5s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“The whole goal with these videos is to not make it seem like you're selling someone, especially on TikTok. The moment you feel like someone's like, hey, check out my song, you're gonna swipe away. So you have to provide entertainment first, and we have found the best way to do that is through skits.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Connor Price
Connor Price: TikTok suppresses comments mentioning Spotify or link in bio
“TikTok at this point, too, even, if you try to write the word link in bio or even Spotify, they'll hide the comment. And we've tested this. I've written that, I've posted that comment under my own video, logged into a different account to go there, and the com…”
Connor Price: Copyright-free music generates more long-term value than DMCA claims
“I created a playlist on Spotify under my channel that's called, like, DMCA Safe Copyright Free, where it's all of my songs that are copyright free... Because I don't do YouTube ID. I think the long-term value of having creators use your music is way more than,…”
Price: Song 'Spinin' crossed 100M Spotify streams in under nine months
“That's the song that now has over a hundred million streams on Spotify in less than nine months.”
Connor Price gained 800,000 YouTube subscribers in one month via Shorts
“I got 800,000 subscribers in one month, just from posting every day for a full month, all my popular videos, including the globe stuff.”