Parr: Vice inflated ad reach by aggregating third-party clickbait sites
Sam Parr · AI Santa and Four Other Simple Business Ideas (+ Vice Goes Bankrupt!) (#451) · May 4, 2023 · at 35:09
Sam Parr explains the digital advertising mechanics and audience aggregation strategy Vice Media used to pitch major brand advertisers.
0:00 / 0:29exact quote · 29.4s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“What they did was they did, ah, they partnered with omgfacts.com, distractified.com, and all these other clickbait websites, and they would roll that up, and so they would call them part of the vice network, and so they would tell people, ah, you know, like Intel or whoever the big advertisers are, Look, we reach all of millennials and we have a 100,000,200 million monthly uniques to our network. In reality, it was on like shit sites, like, you know, all those other things.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Sam Parr
Parr: Gen Z is the first generation since 1800 with declining IQ
“Starting in 2010, They noticed a decline, and this isn't just in America. It's in Norway. They noticed there's a bunch of different countries. I think 80 different countries have actually studied the same thing. This isn't just an American thing. But starting …”
Parr: Airbnb co-founder Joe Gebbia insisted to me that aliens are real
“Joe, look, You're worth, like, ten billion dollars. Like, if there's Illuminati, like, you are either in it, or you're friends with the people in it. Tell me one thing that, like, you guys talk about, and he looked at me, he goes, aliens are real.”
Parr: Traba explicitly promotes a 996 work culture
“And they basically, I think they explicitly said this on their website. We have a nine, nine, six culture, which means working nine AM to nine PM, six days a week.”
Parr: Sports betting apps assign account managers to encourage losing gamblers
“DraftKings or whatever? They have account managers. So if you become, I read about this one woman who was making like, a 150 grand a year, so whatever that puts her at in terms of class, but not like crazy wealthy, and she's, and she lost all of her money, and…”