Van Trump: High-volume enterprise clients permanently destroy high-margin business models
Kevin Van Trump · The Simple Newsletter Making $20M+ A Year With 1 Employee · Jul 1, 2024 · at 19:32
Kevin Van Trump explains his business strategy framework using AgSwag as an example of intentionally avoiding large, margin-compressing corporate accounts.
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“What you have to understand in all businesses, you're always going to be pulled to the right. So you're always going to be pulled to the high user and low gross. They're going to try to get you over there. If people like what you have, they like what you're doing. They're going to take you over there more to the right and, you know, try and beat you up on your price, try to beat you up on gross because they say they're a heavy user. That's why it's really imperative for most people. You don't want to get an order from wall. You know, you don't want to go that way. Because it's next to impossible to get your business back to the left. And to the left is where you're going to see a lot more profitability, a lot more high gross.”
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