Sam Parr: Brian Lee built LegalZoom, ShoeDazzle, and Honest Co with celebrities
Sam Parr · MFM #168 - How to Reverse Engineer Businesses, The Indonesian King of Coal & the Story of Adidas · Apr 7, 2021 · at 10:58
Sam Parr breaks down the celebrity-operator partnership model while discussing tech founders who partner with high-profile personalities.
0:00 / 0:30exact quote · 30.6s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“So this guy named Brian Lee I guess he's Korean. He's a Korean American. And I guess Lee's Korean, I think. And he partnered with Shapiro for LegalZoom and Shapiro was supposed to be like the face and the famous person. Turns out Shapiro, I mean, he's a really successful, he's a savvy business guy. So Shapiro goes, let's do this with some more celebrities. So they partner with Kim Kardashian and they do Shoe Dazzle, which raised a bunch of money, but I think kind of flamed out. But then they do it with one other company. And then eventually they do it with Jessica Alba and Honest Co, Honest Company.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Sam Parr
Parr: Gen Z is the first generation since 1800 with declining IQ
“Starting in 2010, They noticed a decline, and this isn't just in America. It's in Norway. They noticed there's a bunch of different countries. I think 80 different countries have actually studied the same thing. This isn't just an American thing. But starting …”
Parr: Airbnb co-founder Joe Gebbia insisted to me that aliens are real
“Joe, look, You're worth, like, ten billion dollars. Like, if there's Illuminati, like, you are either in it, or you're friends with the people in it. Tell me one thing that, like, you guys talk about, and he looked at me, he goes, aliens are real.”
Parr: Traba explicitly promotes a 996 work culture
“And they basically, I think they explicitly said this on their website. We have a nine, nine, six culture, which means working nine AM to nine PM, six days a week.”
Parr: Sports betting apps assign account managers to encourage losing gamblers
“DraftKings or whatever? They have account managers. So if you become, I read about this one woman who was making like, a 150 grand a year, so whatever that puts her at in terms of class, but not like crazy wealthy, and she's, and she lost all of her money, and…”