Hoyos: End videos on peak emotion because audiences judge by the finish
Jenny Hoyos · Her Viral Formula Breaks 100 Million Views On YouTube Shorts (ft. Jenny Hoyos) · May 3, 2024 · at 32:07
YouTube creator Jenny Hoyos applies the peak-end rule to short-form video retention and audience satisfaction.
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“There's a theory called pecan theory where essentially you dictate your emotions or feeling or opinion towards something based on the ending. So like, just like you would watch a movie, you can be bored for the whole thing. And then like the last 30 minutes was really good. And those 30 minutes will dictate your feelings Throughout the entire movie, you would say that was the best movie I've ever watched, even if the first half you hated it, right? Just cause the ending is the last thing that you remember. So that's why we want the endings to feel intense emotion. So just close it off with either a strong wholesomeness or like just the funniest moment in the entire video.”
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