Noah Kagan actively invests in public software companies that AppSumo utilizes internally
Noah Kagan · Brainstorming The Best Business Ideas To Start In 2022 with Noah Kagan · Jan 18, 2022 · at 40:03
Noah Kagan explains his investing strategy of buying equity in software companies that AppSumo relies on internally.
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“So when we were building Shopify apps five years ago, I was like, I don't know if our Shopify apps are going to work, but I'll put 10,000 dollars in Shopify stock when it just started. So if our apps suck, I think the Shopify thing will probably work. And that Shopify stock now is like 60 K. But Atlassian, HubSpot, I bought a lot of HubSpot stock once we started transitioning a lot of our team to HubSpot.”
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