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Alex Lieberman

Co-Founder & Executive Chairman, Morning Brew · 1 appearance on the record.

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founderexecutivehostinvestor@businessbarista ↗LinkedIn ↗alexlieberman.com ↗

Alex Lieberman is best known for co-founding Morning Brew and serving as its CEO until selling a majority stake to Insider in 2020. He currently leads the AI services firm Tenex and hosts the Founder's Journal podcast.

5statements → 3claims → 0claims resolved → 3.4/5average certainty → 1.6/5average debate potential → 4said about them ↓

3 not checkable as stated how the 3 claims stand · each chip opens the sources

1 prediction · 2 assertions · 1 insight · 1 disclosure · every statement was checked. The prediction and assertions are the 3 claims: statements the public record can support or contradict. 0 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

Everything Alex Lieberman said on My First Million that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Morning Brew was spending $500K per month on ads by late 2018
“If I remember, by the end of that year, we were spending like, 500 K a month on ads, right?”
Alex Lieberman Apr 4, 2025 ▶ 28:48 How to build a $100M+ newsletter business
Insight
The operational standard of a business is simply what its leaders allow
“The standard of your business is what you allow. And so like, if you allow suboptimal content to be written, that is the new standard you set. Like basically you're implicit by saying, not saying anything to something you're implicitly saying that that is okay…”
Alex Lieberman Apr 4, 2025 ▶ 24:22 How to build a $100M+ newsletter business
Prediction Not checkable as stated
Media brands dominating alternative asset investing will generate massive financial returns
“Alternative investments are becoming a bigger part of people's portfolios, but they're more opaque. They're harder to understand, but they're also really interesting ways to monetize people who are investing in alternatives. I think basically a company that be…”
Alex Lieberman Apr 4, 2025 ▶ 1:07:19 How to build a $100M+ newsletter business
Disclosure
Morning Brew's seed round comprised 28 angel checks from $2,500 to $100K
“The first is we had 28 individual investors. So we had 28 people who wrote checks from 2500 dollars to a 100,000 dollars.”
Alex Lieberman Apr 4, 2025 ▶ 18:42 How to build a $100M+ newsletter business
Assertion Not checkable as stated
Morning Brew lost 30% of its booked revenue when COVID-19 hit
“And I can't remember the exact amount, but let's just call it like in a period of a few weeks. 30% of all revenue that we had booked vanished.”
Alex Lieberman Apr 4, 2025 ▶ 44:41 How to build a $100M+ newsletter business

The other half of the tape: Alex Lieberman's own voice is left out of every number here. Other people bring the name up 3 times in 3 episodes on My First Million. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Sam Parr 1Isaac French 1

Statements about Alex Lieberman, by other people (1)

Assertion Not checkable as stated
Morning Brew reached 100K subscribers and $300K in revenue in 2017
“We ended at a 100,000 subs. We did 300,000 dollars of revenue. We finally started taking a salary. We were taking 60 K each, but that was the first real year.”
Austin Rief Apr 4, 2025 ▶ 20:12 How to build a $100M+ newsletter business

Every mention by year

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2025 1 mention in 1 episode
2024 1 mention in 1 episode
2021 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
How to build a $100M+ newsletter business Apr 4, 2025 19m
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