Q but before that you did it with poker. Before that you did it with other stuff. And like, we'll go into some of those funny, funny stories in a second. Um, but that's your guys' secret sauce to which I was like, why do they need a newsletter? The newsletter doesn't do that. That's not, that's not the answer. But there is some, I don't know, synergy there for you.
A Yeah, so it's, you know, just this brand component of, like, Google has really moved towards rewarding brands that users are actually going to Google and searching for. Like, Milk Road is being searched hundreds of times a day, and that's such an indicator to Google of, like, humans are interested in this brand. Same with JM. JM's getting thousands of searches a day for JM Bullion. So, like, when we were building our sites, like, defirate.com was the one that we merged into Milk Road. No one's out there really looking for this site. You know, we're just trying to figure out how to get it up in Google, so eventually it Will become a brand. So for us, it was like, Hey, we're, we get to jump forward, you know, a year in this journey. If we buy this newsletter by the website, roll it in and then, you know, reap these benefits forevermore. You're going to continue to get really amazing backlinks because you do all these awesome interviews. Um, it was, you know, that was my, my piece.
AI assessment note: “Google has really moved towards rewarding brands that users are actually going to Google and searching”