Apr 19, 2021 · 1h 5m · my-first-million

MFM #172 - Advice to Young Entrepreneurs, Indie Businesses Making Millions, & How to Grow a Podcast

Shaan Puri · 36m spoken Sam Parr · 21m spoken Outro Singer · 9s spoken
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In this episode of My First Million, Sean Puri and Sam Parr analyze podcast growth strategies, break down business models behind Coinbase, MicroAcquire, Photopea, and BNPL fintechs, and share strategic career advice for young entrepreneurs.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. The hosts hold 99.5% of the talking time here. How this is scored →

The hosts as informed peer 6.4 Guest teaching 1.7 Guest disagreement 1.6 The hosts pushing back 2.9
05100:0015:0030:0045:001:00:000:00–9:02 · The hosts as informed peer 6/10 Strategies and Metrics for Scaling the Podcast to 100K Downloads Sam and Shaan break down their podcast growth metrics, marketing playbooks, and strategic experiments like cross-promotion and paid acquisition. The dynamic is collaborative with minor operational clarifications from producer Abreu.9:02–19:18 · The hosts as informed peer 7/10 Analyzing Coinbase's Direct Listing and Crypto Investment Multiples Shaan breaks down the comparative ROI of Coinbase's seed round versus buying raw Bitcoin in 2012, citing specific valuations and investor anecdotes. Sam pushes back with additional founder net-worth calculations and holding psychology.19:19–28:18 · The hosts as informed peer 6/10 Brian Armstrong's Hacker News Origins and Early Entrepreneurial Tinkering Sam and Shaan analyze Brian Armstrong's early Hacker News submissions and early project tinkering, drawing parallels to their own early scrappy ventures. Sam provides granular details on his early poison ivy treatment business.28:18–34:01 · The hosts as informed peer 6/10 Lessons for Young Entrepreneurs on Measuring the Ten-Year Scoreboard Shaan recounts advising young YouTube creators on patience, delayed gratification, and framing career success on a ten-year horizon. Sam reinforces the point by sharing his perspective on compounding entrepreneurial learning.34:02–40:55 · The hosts as informed peer 7/10 Dissecting MicroAcquire's Marketplace Model and Micro-SPAC Opportunities Sam details Andrew Gazdecki's MicroAcquire model, subscription revenue, and marketplace dynamics, while Shaan explains executing a micro-SPAC deal through the platform. Sam outlines an alternative tiered pricing strategy to maximize monetization.40:56–52:18 · The hosts as informed peer 7/10 Photopea, Open-Source Tools, and Monetizing High-Traffic Free Software Shaan and Sam analyze Photopea, OBS, and Unsplash, debating the merits of ad-supported freeware versus aggressive SaaS monetization. Sam pulls traffic metrics from SimilarWeb to argue for premium paywalls.52:19–1:05:58 · The hosts as informed peer 6/10 The Mechanics, Ethics, and Market Opportunities of Buy-Now-Pay-Later Services Sam strongly attacks Buy-Now-Pay-Later companies like Affirm and Klarna as predatory for low-income consumers, while Shaan counters by defending credit access, merchant take-rates, and personal financial responsibility.0:00–9:02 · Guest teaching 1/10 Strategies and Metrics for Scaling the Podcast to 100K Downloads Sam and Shaan break down their podcast growth metrics, marketing playbooks, and strategic experiments like cross-promotion and paid acquisition. The dynamic is collaborative with minor operational clarifications from producer Abreu.9:02–19:18 · Guest teaching 2/10 Analyzing Coinbase's Direct Listing and Crypto Investment Multiples Shaan breaks down the comparative ROI of Coinbase's seed round versus buying raw Bitcoin in 2012, citing specific valuations and investor anecdotes. Sam pushes back with additional founder net-worth calculations and holding psychology.19:19–28:18 · Guest teaching 1/10 Brian Armstrong's Hacker News Origins and Early Entrepreneurial Tinkering Sam and Shaan analyze Brian Armstrong's early Hacker News submissions and early project tinkering, drawing parallels to their own early scrappy ventures. Sam provides granular details on his early poison ivy treatment business.28:18–34:01 · Guest teaching 1/10 Lessons for Young Entrepreneurs on Measuring the Ten-Year Scoreboard Shaan recounts advising young YouTube creators on patience, delayed gratification, and framing career success on a ten-year horizon. Sam reinforces the point by sharing his perspective on compounding entrepreneurial learning.34:02–40:55 · Guest teaching 2/10 Dissecting MicroAcquire's Marketplace Model and Micro-SPAC Opportunities Sam details Andrew Gazdecki's MicroAcquire model, subscription revenue, and marketplace dynamics, while Shaan explains executing a micro-SPAC deal through the platform. Sam outlines an alternative tiered pricing strategy to maximize monetization.40:56–52:18 · Guest teaching 2/10 Photopea, Open-Source Tools, and Monetizing High-Traffic Free Software Shaan and Sam analyze Photopea, OBS, and Unsplash, debating the merits of ad-supported freeware versus aggressive SaaS monetization. Sam pulls traffic metrics from SimilarWeb to argue for premium paywalls.52:19–1:05:58 · Guest teaching 3/10 The Mechanics, Ethics, and Market Opportunities of Buy-Now-Pay-Later Services Sam strongly attacks Buy-Now-Pay-Later companies like Affirm and Klarna as predatory for low-income consumers, while Shaan counters by defending credit access, merchant take-rates, and personal financial responsibility.0:00–9:02 · Guest disagreement 1/10 Strategies and Metrics for Scaling the Podcast to 100K Downloads Sam and Shaan break down their podcast growth metrics, marketing playbooks, and strategic experiments like cross-promotion and paid acquisition. The dynamic is collaborative with minor operational clarifications from producer Abreu.9:02–19:18 · Guest disagreement 1/10 Analyzing Coinbase's Direct Listing and Crypto Investment Multiples Shaan breaks down the comparative ROI of Coinbase's seed round versus buying raw Bitcoin in 2012, citing specific valuations and investor anecdotes. Sam pushes back with additional founder net-worth calculations and holding psychology.19:19–28:18 · Guest disagreement 1/10 Brian Armstrong's Hacker News Origins and Early Entrepreneurial Tinkering Sam and Shaan analyze Brian Armstrong's early Hacker News submissions and early project tinkering, drawing parallels to their own early scrappy ventures. Sam provides granular details on his early poison ivy treatment business.28:18–34:01 · Guest disagreement 1/10 Lessons for Young Entrepreneurs on Measuring the Ten-Year Scoreboard Shaan recounts advising young YouTube creators on patience, delayed gratification, and framing career success on a ten-year horizon. Sam reinforces the point by sharing his perspective on compounding entrepreneurial learning.34:02–40:55 · Guest disagreement 1/10 Dissecting MicroAcquire's Marketplace Model and Micro-SPAC Opportunities Sam details Andrew Gazdecki's MicroAcquire model, subscription revenue, and marketplace dynamics, while Shaan explains executing a micro-SPAC deal through the platform. Sam outlines an alternative tiered pricing strategy to maximize monetization.40:56–52:18 · Guest disagreement 2/10 Photopea, Open-Source Tools, and Monetizing High-Traffic Free Software Shaan and Sam analyze Photopea, OBS, and Unsplash, debating the merits of ad-supported freeware versus aggressive SaaS monetization. Sam pulls traffic metrics from SimilarWeb to argue for premium paywalls.52:19–1:05:58 · Guest disagreement 4/10 The Mechanics, Ethics, and Market Opportunities of Buy-Now-Pay-Later Services Sam strongly attacks Buy-Now-Pay-Later companies like Affirm and Klarna as predatory for low-income consumers, while Shaan counters by defending credit access, merchant take-rates, and personal financial responsibility.0:00–9:02 · The hosts pushing back 2/10 Strategies and Metrics for Scaling the Podcast to 100K Downloads Sam and Shaan break down their podcast growth metrics, marketing playbooks, and strategic experiments like cross-promotion and paid acquisition. The dynamic is collaborative with minor operational clarifications from producer Abreu.9:02–19:18 · The hosts pushing back 3/10 Analyzing Coinbase's Direct Listing and Crypto Investment Multiples Shaan breaks down the comparative ROI of Coinbase's seed round versus buying raw Bitcoin in 2012, citing specific valuations and investor anecdotes. Sam pushes back with additional founder net-worth calculations and holding psychology.19:19–28:18 · The hosts pushing back 2/10 Brian Armstrong's Hacker News Origins and Early Entrepreneurial Tinkering Sam and Shaan analyze Brian Armstrong's early Hacker News submissions and early project tinkering, drawing parallels to their own early scrappy ventures. Sam provides granular details on his early poison ivy treatment business.28:18–34:01 · The hosts pushing back 2/10 Lessons for Young Entrepreneurs on Measuring the Ten-Year Scoreboard Shaan recounts advising young YouTube creators on patience, delayed gratification, and framing career success on a ten-year horizon. Sam reinforces the point by sharing his perspective on compounding entrepreneurial learning.34:02–40:55 · The hosts pushing back 3/10 Dissecting MicroAcquire's Marketplace Model and Micro-SPAC Opportunities Sam details Andrew Gazdecki's MicroAcquire model, subscription revenue, and marketplace dynamics, while Shaan explains executing a micro-SPAC deal through the platform. Sam outlines an alternative tiered pricing strategy to maximize monetization.40:56–52:18 · The hosts pushing back 3/10 Photopea, Open-Source Tools, and Monetizing High-Traffic Free Software Shaan and Sam analyze Photopea, OBS, and Unsplash, debating the merits of ad-supported freeware versus aggressive SaaS monetization. Sam pulls traffic metrics from SimilarWeb to argue for premium paywalls.52:19–1:05:58 · The hosts pushing back 5/10 The Mechanics, Ethics, and Market Opportunities of Buy-Now-Pay-Later Services Sam strongly attacks Buy-Now-Pay-Later companies like Affirm and Klarna as predatory for low-income consumers, while Shaan counters by defending credit access, merchant take-rates, and personal financial responsibility.

speaking balance: gold is the hosts, purple is the guest (3 minute bins)

0:00 · the hosts 99.6% · guest 0.4%0:00 · the hosts 99.6% · guest 0.4%3:00 · the hosts 100% · guest 0%3:00 · the hosts 100% · guest 0%6:00 · the hosts 94.5% · guest 5.5%6:00 · the hosts 94.5% · guest 5.5%9:00 · the hosts 100% · guest 0%9:00 · the hosts 100% · guest 0%12:00 · the hosts 100% · guest 0%12:00 · the hosts 100% · guest 0%15:00 · the hosts 100% · guest 0%15:00 · the hosts 100% · guest 0%18:00 · the hosts 100% · guest 0%18:00 · the hosts 100% · guest 0%21:00 · the hosts 100% · guest 0%21:00 · the hosts 100% · guest 0%24:00 · the hosts 99.9% · guest 0.1%24:00 · the hosts 99.9% · guest 0.1%27:00 · the hosts 100% · guest 0%27:00 · the hosts 100% · guest 0%30:00 · the hosts 100% · guest 0%30:00 · the hosts 100% · guest 0%33:00 · the hosts 99.3% · guest 0.7%33:00 · the hosts 99.3% · guest 0.7%36:00 · the hosts 100% · guest 0%36:00 · the hosts 100% · guest 0%39:00 · the hosts 100% · guest 0%39:00 · the hosts 100% · guest 0%42:00 · the hosts 100% · guest 0%42:00 · the hosts 100% · guest 0%45:00 · the hosts 100% · guest 0%45:00 · the hosts 100% · guest 0%48:00 · the hosts 100% · guest 0%48:00 · the hosts 100% · guest 0%51:00 · the hosts 100% · guest 0%51:00 · the hosts 100% · guest 0%54:00 · the hosts 100% · guest 0%54:00 · the hosts 100% · guest 0%57:00 · the hosts 100% · guest 0%57:00 · the hosts 100% · guest 0%1:00:00 · the hosts 100% · guest 0%1:00:00 · the hosts 100% · guest 0%1:03:00 · the hosts 94.1% · guest 5.9%1:03:00 · the hosts 94.1% · guest 5.9%
Sharpest disagreement ▶ 55:54 Sam denounces BNPL as predatory

Sam forcefully attacks Affirm and Klarna, arguing they exploit consumers by pushing them into unnecessary debt for trivial consumer purchases.

Hardest push from the hosts ▶ 1:01:44 Shaan defends BNPL against Sam's moral stance

Shaan rejects Sam's framing that BNPL is evil, arguing that credit drives economic growth and merchant subsidization often allows zero percent interest.

Biggest teaching moment ▶ 1:02:20 Explaining merchant-subsidized 0% APR mechanics

Shaan explains the underlying business model of Affirm taking seven percent from merchants rather than gouging consumers, which Sam admits he did not fully know.

The host holds their own ▶ 14:30 Comparing 2012 Bitcoin vs Coinbase seed returns

Shaan demonstrates rigorous financial calculation by showing how a 100K seed investment in Coinbase returned 220M versus 500M in Bitcoin over the same timeframe.

the scores for every segment, with the reasoning behind each
ChapterTopicThe hosts as informed peerGuest teachingGuest disagreementThe hosts pushing backWhy
Strategies and Metrics for Scaling the Podcast to 100K Downloads 6112 Sam and Shaan break down their podcast growth metrics, marketing playbooks, and strategic experiments like cross-promotion and paid acquisition. The dynamic is collaborative with minor operational clarifications from producer Abreu.
Analyzing Coinbase's Direct Listing and Crypto Investment Multiples 7213 Shaan breaks down the comparative ROI of Coinbase's seed round versus buying raw Bitcoin in 2012, citing specific valuations and investor anecdotes. Sam pushes back with additional founder net-worth calculations and holding psychology.
Brian Armstrong's Hacker News Origins and Early Entrepreneurial Tinkering 6112 Sam and Shaan analyze Brian Armstrong's early Hacker News submissions and early project tinkering, drawing parallels to their own early scrappy ventures. Sam provides granular details on his early poison ivy treatment business.
Lessons for Young Entrepreneurs on Measuring the Ten-Year Scoreboard 6112 Shaan recounts advising young YouTube creators on patience, delayed gratification, and framing career success on a ten-year horizon. Sam reinforces the point by sharing his perspective on compounding entrepreneurial learning.
Dissecting MicroAcquire's Marketplace Model and Micro-SPAC Opportunities 7213 Sam details Andrew Gazdecki's MicroAcquire model, subscription revenue, and marketplace dynamics, while Shaan explains executing a micro-SPAC deal through the platform. Sam outlines an alternative tiered pricing strategy to maximize monetization.
Photopea, Open-Source Tools, and Monetizing High-Traffic Free Software 7223 Shaan and Sam analyze Photopea, OBS, and Unsplash, debating the merits of ad-supported freeware versus aggressive SaaS monetization. Sam pulls traffic metrics from SimilarWeb to argue for premium paywalls.
The Mechanics, Ethics, and Market Opportunities of Buy-Now-Pay-Later Services 6345 Sam strongly attacks Buy-Now-Pay-Later companies like Affirm and Klarna as predatory for low-income consumers, while Shaan counters by defending credit access, merchant take-rates, and personal financial responsibility.

Statements from this episode (15)

Assertion Supported
Sam Parr: HubSpot Generates $1B in Annual Revenue With $1B+ Cash
“Our owner, you know, the company, this company now does a billion a year in revenue. There's like a billion plus in cash in the bank account.”
Sam Parr Apr 19, 2021 ▶ 4:20
Assertion Supported
Puri: Coinbase holds 11% of all crypto assets stored globally
“Coinbase makes up 11% of the crypto asset market in terms of how many assets are stored on crypto on Coinbase.”
Shaan Puri Apr 19, 2021 ▶ 9:42
Assertion Supported
Puri: a16z restructured with SEC to directly hold crypto assets
“And actually Andrews Horowitz changed their whole fund structure from a private VC fund to like Some other kind of like financial investment vehicle. They went and got registered with like the SEC or whatever, because they wanted to own crypto assets and you c…”
Shaan Puri Apr 19, 2021 ▶ 13:27
Assertion Supported
Sean Puri: 2012 Bitcoin Investment Outperformed Coinbase Seed Round by $280M
“So you invested a 100,000 dollars in the seed round of Coinbase. That's worth two hundred twenty million dollars on this day today, because it goes public. Now, if you had invested in Bitcoin, same time, Bitcoin at, in that same month was trading at 12 dollars…”
Shaan Puri Apr 19, 2021 ▶ 15:10
Assertion Supported
Parr: Brian Armstrong owns 20% of Coinbase, worth $20B at listing
“Brian Armstrong is the CEO. He's 38 years old. He owns, I think, 20% of the company which means at a hundred billion, his net worth is twenty billion dollars, which puts him, I think, like in the top 50 richest people in the world at 38.”
Sam Parr Apr 19, 2021 ▶ 16:02
Assertion Supported
Puri: Early Zuckerberg chat transcripts show he favored Wirehog over Facebook
“There's chat transcripts of him talking at that time. Like, you know, Facebook's cool, but like, yeah, like I think Wirehog's the thing. You know, like, so even them, it's not obvious at that time. And whereas people try to project that these guys are visionar…”
Shaan Puri Apr 19, 2021 ▶ 23:34
Disclosure
Parr: Poison ivy remedy hustle generated $5,000 monthly repackaging industrial degreaser
“I was just gonna bulk buy this Mean Green crap and repackage it and sell it for 40 dollars as opposed to, I sold it for like 40 dollars for like some, like a Carmex size or like a, you know, like a chapstick size thing when it costs like 40 dollars for like li…”
Sam Parr Apr 19, 2021 ▶ 27:22
Assertion Supported
Parr: MicroAcquire has 1,500 subscribers and generates $400K ARR
“As of today, he's got 1500 subscribers paying 299 dollars a year. And that brings his revenue to about 400,000 dollars a year.”
Sam Parr Apr 19, 2021 ▶ 35:15
Disclosure
Puri: Raised $100K micro-SPAC to acquire a Shopify app on MicroAcquire
“And so we ended up raising a 100,000 dollars as a micro spec, meaning a blank check company. So we raised a 100,000 dollars into an entity to go and use that entity to go buy a business off of micro microwire. And then as of last week, it closed. So we found a…”
Shaan Puri Apr 19, 2021 ▶ 37:48
Insight
Puri: Subscription marketplace model beats transaction fees for M&A
“It's, what's good is that they don't make money on the like transaction closing. They make money on you paying a premium subscription. Like I pay a monthly fee to be able to browse businesses, which is a much better model. Cause you're not just reliant on taki…”
Shaan Puri Apr 19, 2021 ▶ 38:54
Assertion Supported
Parr: Photopea Generates 8.5 Million Monthly Unique Visitors on SimilarWeb
“So according to SimilarWeb, Photopea gets 8.5 million monthly uniques. They spend a ton of time on the website. And most all the traffic is direct.”
Sam Parr Apr 19, 2021 ▶ 44:44
Assertion Supported
Puri: Twitch Paid Open-Source OBS Creator Monthly Instead of Rebuilding It
“And Twitch, Twitch actually was paying him every month just to keep maintaining OBS, because it was like cheaper to just pay Jim, I don't know, X thousands of dollars a month than to like have 20 engineers try to recreate this thing.”
Shaan Puri Apr 19, 2021 ▶ 47:12
Assertion Supported
Parr: Spiceworks Did $50M-$70M Revenue but Stumbled From Overfunding
“So another example is Spiceworks. Spiceworks.com. They were doing like, 50, 60, seventy million dollars a year in revenue, and they ended up selling, and because they raised too much money, it didn't work out.”
Sam Parr Apr 19, 2021 ▶ 47:49
Assertion Not checkable as stated
Parr: Unsplash Was Only Doing $4M-$5M in Annual Revenue Before Acquisition
“They were only doing around Four ish million dollars, five million dollars a year in revenue, even though like hundreds of millions of their images were being downloaded.”
Sam Parr Apr 19, 2021 ▶ 51:12
Opinion
Sam Parr: BNPL Companies Like Klarna and Affirm Should Burn Down
“Klarna, Afterpay, Affirm, I like the people who start them. I think they're horrible companies for the world. I think that they should burn down completely and not exist.”
Sam Parr Apr 19, 2021 ▶ 55:56
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