Apr 23, 2022 · 22m · my-first-million

6 Profitable Business Ideas You Should Start in 2022

Shaan Puri · 11m spoken Sam Parr · 6m spoken
0:00 / 0:00
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gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode, hosts Sean Puri and Sam Parr brainstorm six distinct and inventive startup concepts spanning local inventory search, virtual meeting lobbies, quirky office decor, community moderation agencies, modular furniture, and motivational feedback services. They analyze consumer friction points, untapped digital real estate, and repeatable agency playbooks to inspire prospective entrepreneurs.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. The hosts hold 99.7% of the talking time here. How this is scored →

The hosts as informed peer 4.8 Guest teaching 1.2 Guest disagreement 1.2 The hosts pushing back 1.4
05100:0010:0020:000:07–4:37 · The hosts as informed peer 5/10 Rebuilding Milo: Real-Time Local Store Inventory Search The hosts collaborate on the concept of rebuilding Milo, with Sam analyzing publisher advertising models versus non-publishing high-intent search monetization. Shaan adds nuanced insight about founder scar tissue and why former founders often give biased discouragement.4:37–8:40 · The hosts as informed peer 5/10 Elevating the Zoom Waiting Room Experience Shaan pitches a branded Zoom waiting room feature, and Sam demonstrates domain knowledge by citing Similarweb traffic statistics and identifying monetizable blank landing pages.8:40–12:30 · The hosts as informed peer 4/10 B2B Spencer's: Injecting Personality into Office Spaces Shaan pitches B2B novelty office goods while Sam and Shaan banter over physical branding examples, with Shaan lightly challenging Sam's enthusiasm for branded water bottles.12:30–15:56 · The hosts as informed peer 6/10 Discord Property Management and Community Moderation Agencies Shaan suggests Discord property management agencies, and Sam draws parallels to VaynerMedia's early community management model and David Spinks' CMX venture being too early.15:56–18:43 · The hosts as informed peer 4/10 Fit Furniture: Doorway-Optimized Modular Home Furnishings Shaan pitches modular furniture designed to fit through doorways, and Sam contributes immediate market context on Lovesac and pricing friction in modular furniture.0:07–4:37 · Guest teaching 2/10 Rebuilding Milo: Real-Time Local Store Inventory Search The hosts collaborate on the concept of rebuilding Milo, with Sam analyzing publisher advertising models versus non-publishing high-intent search monetization. Shaan adds nuanced insight about founder scar tissue and why former founders often give biased discouragement.4:37–8:40 · Guest teaching 1/10 Elevating the Zoom Waiting Room Experience Shaan pitches a branded Zoom waiting room feature, and Sam demonstrates domain knowledge by citing Similarweb traffic statistics and identifying monetizable blank landing pages.8:40–12:30 · Guest teaching 1/10 B2B Spencer's: Injecting Personality into Office Spaces Shaan pitches B2B novelty office goods while Sam and Shaan banter over physical branding examples, with Shaan lightly challenging Sam's enthusiasm for branded water bottles.12:30–15:56 · Guest teaching 1/10 Discord Property Management and Community Moderation Agencies Shaan suggests Discord property management agencies, and Sam draws parallels to VaynerMedia's early community management model and David Spinks' CMX venture being too early.15:56–18:43 · Guest teaching 1/10 Fit Furniture: Doorway-Optimized Modular Home Furnishings Shaan pitches modular furniture designed to fit through doorways, and Sam contributes immediate market context on Lovesac and pricing friction in modular furniture.0:07–4:37 · Guest disagreement 1/10 Rebuilding Milo: Real-Time Local Store Inventory Search The hosts collaborate on the concept of rebuilding Milo, with Sam analyzing publisher advertising models versus non-publishing high-intent search monetization. Shaan adds nuanced insight about founder scar tissue and why former founders often give biased discouragement.4:37–8:40 · Guest disagreement 1/10 Elevating the Zoom Waiting Room Experience Shaan pitches a branded Zoom waiting room feature, and Sam demonstrates domain knowledge by citing Similarweb traffic statistics and identifying monetizable blank landing pages.8:40–12:30 · Guest disagreement 2/10 B2B Spencer's: Injecting Personality into Office Spaces Shaan pitches B2B novelty office goods while Sam and Shaan banter over physical branding examples, with Shaan lightly challenging Sam's enthusiasm for branded water bottles.12:30–15:56 · Guest disagreement 1/10 Discord Property Management and Community Moderation Agencies Shaan suggests Discord property management agencies, and Sam draws parallels to VaynerMedia's early community management model and David Spinks' CMX venture being too early.15:56–18:43 · Guest disagreement 1/10 Fit Furniture: Doorway-Optimized Modular Home Furnishings Shaan pitches modular furniture designed to fit through doorways, and Sam contributes immediate market context on Lovesac and pricing friction in modular furniture.0:07–4:37 · The hosts pushing back 2/10 Rebuilding Milo: Real-Time Local Store Inventory Search The hosts collaborate on the concept of rebuilding Milo, with Sam analyzing publisher advertising models versus non-publishing high-intent search monetization. Shaan adds nuanced insight about founder scar tissue and why former founders often give biased discouragement.4:37–8:40 · The hosts pushing back 1/10 Elevating the Zoom Waiting Room Experience Shaan pitches a branded Zoom waiting room feature, and Sam demonstrates domain knowledge by citing Similarweb traffic statistics and identifying monetizable blank landing pages.8:40–12:30 · The hosts pushing back 2/10 B2B Spencer's: Injecting Personality into Office Spaces Shaan pitches B2B novelty office goods while Sam and Shaan banter over physical branding examples, with Shaan lightly challenging Sam's enthusiasm for branded water bottles.12:30–15:56 · The hosts pushing back 1/10 Discord Property Management and Community Moderation Agencies Shaan suggests Discord property management agencies, and Sam draws parallels to VaynerMedia's early community management model and David Spinks' CMX venture being too early.15:56–18:43 · The hosts pushing back 1/10 Fit Furniture: Doorway-Optimized Modular Home Furnishings Shaan pitches modular furniture designed to fit through doorways, and Sam contributes immediate market context on Lovesac and pricing friction in modular furniture.

speaking balance: gold is the hosts, purple is the guest (3 minute bins)

0:00 · the hosts 99.9% · guest 0.1%0:00 · the hosts 99.9% · guest 0.1%3:00 · the hosts 99.9% · guest 0.1%3:00 · the hosts 99.9% · guest 0.1%6:00 · the hosts 99.9% · guest 0.1%6:00 · the hosts 99.9% · guest 0.1%9:00 · the hosts 99.8% · guest 0.2%9:00 · the hosts 99.8% · guest 0.2%12:00 · the hosts 99.1% · guest 0.9%12:00 · the hosts 99.1% · guest 0.9%15:00 · the hosts 99.9% · guest 0.1%15:00 · the hosts 99.9% · guest 0.1%18:00 · the hosts 99.1% · guest 0.9%18:00 · the hosts 99.1% · guest 0.9%21:00 · the hosts 100% · guest 0%21:00 · the hosts 100% · guest 0%
Sharpest disagreement ▶ 11:11 Skepticism over branded water

Shaan directly challenges Sam's enthusiasm for VaynerMedia's custom-wrapped water bottles, questioning why anyone would find cheap relabeled Costco bottles impressive.

Hardest push from the hosts ▶ 4:04 Pushback against relying on founder validation

Shaan rejects Sam's suggestion to ask the original founder for permission or validation, arguing that previous founders carry excessive scar tissue that distorts objective market reality.

Biggest teaching moment ▶ 4:05 Explaining founder scar tissue bias

Shaan educates the listener and Sam on the psychological trap of consulting past founders, explaining why their trauma leads to false-negative advice nine times out of ten.

The host holds their own ▶ 8:00 Citing Similarweb metrics on Zoom's missed revenue

Sam demonstrates strong domain expertise by citing exact traffic numbers from Similarweb to prove Zoom is leaving hundreds of millions in ad revenue on the table.

the scores for every segment, with the reasoning behind each
ChapterTopicThe hosts as informed peerGuest teachingGuest disagreementThe hosts pushing backWhy
Rebuilding Milo: Real-Time Local Store Inventory Search 5212 The hosts collaborate on the concept of rebuilding Milo, with Sam analyzing publisher advertising models versus non-publishing high-intent search monetization. Shaan adds nuanced insight about founder scar tissue and why former founders often give biased discouragement.
Elevating the Zoom Waiting Room Experience 5111 Shaan pitches a branded Zoom waiting room feature, and Sam demonstrates domain knowledge by citing Similarweb traffic statistics and identifying monetizable blank landing pages.
B2B Spencer's: Injecting Personality into Office Spaces 4122 Shaan pitches B2B novelty office goods while Sam and Shaan banter over physical branding examples, with Shaan lightly challenging Sam's enthusiasm for branded water bottles.
Discord Property Management and Community Moderation Agencies 6111 Shaan suggests Discord property management agencies, and Sam draws parallels to VaynerMedia's early community management model and David Spinks' CMX venture being too early.
Fit Furniture: Doorway-Optimized Modular Home Furnishings 4111 Shaan pitches modular furniture designed to fit through doorways, and Sam contributes immediate market context on Lovesac and pricing friction in modular furniture.

Statements from this episode (8)

Assertion Supported
Puri: eBay acquired local search startup Milo for roughly $75M
“And so, this idea of Milo, Milo got bought by eBay for, like, seventy-five million.”
Shaan Puri Apr 23, 2022 ▶ 1:08
Insight
Puri: Restart startups that big corporations acquire and dissolve three years later
“And by the way, this just general thing, which is companies that go get it, that get acquired. And then like, kind of like, Dissolve in the big company. Just go restart those companies like three years later.”
Shaan Puri Apr 23, 2022 ▶ 2:44
Insight
Puri: Evaluate veteran founders' reasons rather than accepting their warnings
“When a founder goes into a space, they can tell you a lot of things about it, but they have so much scar tissue about that space that they will always tell you, like, nine times out of 10, I should say. Nine times out of 10, they're gonna tell you don't do it …”
Shaan Puri Apr 23, 2022 ▶ 4:09
Assertion Supported
Parr: Zoom.com gets 1.7B visits monthly, 26th most popular website
“On similar web zoom.com gets 1.7 billion visits a month, and it's the 26 most popular website in the world.”
Sam Parr Apr 23, 2022 ▶ 8:00
Prediction Not checkable as stated
Parr: Zoom could make hundreds of millions yearly from launch page ads
“They can make maybe hundreds of millions of dollars a year just in like an ad.”
Sam Parr Apr 23, 2022 ▶ 8:12
Assertion Supported
Parr: VaynerMedia generates over $200 million in annual revenue
“I bet you VaynerMedia makes 200 plus million in revenue.”
Sam Parr Apr 23, 2022 ▶ 14:17
What-if
Puri: CMX would be worth $100M if launched in 2020
“He just, if he started that like two years ago, instead of seven years ago, that would be like a hundred million dollar company right now.”
Shaan Puri Apr 23, 2022 ▶ 14:33
Insight
Puri: Being early to a market is the same as being wrong
“And he was totally right. And totally early, which is the same thing as being totally wrong.”
Shaan Puri Apr 23, 2022 ▶ 15:34
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