San Francisco

also referred to as: sf

29 statements across 27 episodes · 12 bullish · 6 bearish · 9 people on the record · first statement Mar 13, 2020 by Sam Parr · said 503 times in 190 episodes since 2020 · across every show →

Mentions by year

brought up most by Shaan Puri (229), Sam Parr (197), Sheel Mohnot (8), Furqan Rydhan (8), Justin Mares (6), Scott Galloway (3), Nick Bilton (3), Jack Abraham (3)

tap a year for its mentions
007530150602020202120222023202420252026episodesmentions
030602020202120222023202420252026episodes it came up in
002.5305602020202120222023202420252026episodesmentions per episode
2026 24 mentions in 12 episodes 2 per episode
2025 101 mentions in 30 episodes 3 per episode
2024 133 mentions in 47 episodes 3 per episode
2023 47 mentions in 20 episodes 2 per episode
2022 54 mentions in 21 episodes 3 per episode
2021 127 mentions in 56 episodes 2 per episode
2020 17 mentions in 4 episodes 4 per episode

every mention, scene by scene, with the transcript →

Everything said about San Francisco, oldest first

Mar 13, 2020 neutral
Insight
Sam Parr compares Silicon Valley to Hollywood for elevating baseline startup ambition
“The way that I described San Francisco and Silicon Valley is to me, it's kind of like Hollywood, but it's only, only if you're trying to make like a big blockbuster hit. I believe that you can make those anywhere. It might be a little bit more helpful if you a…”
Sam Parr Mar 13, 2020 ▶ 4:46 Lead Gen Businesses, Islamic Finance & COVID-19 Virality | My First Million Podcast 03-10-2020
Apr 3, 2020 negative
Assertion Supported
Puri: SF Rental Regulations Cut Airbnb Listings by 30-40%
“They changed some rules here in San Francisco where it's like, you can only do 90 days out of the year and you have to live in the place. You have to prove that blah, blah, blah. And that, that, you know, it eliminated like 30 or 40% of the listings overnight …”
Shaan Puri Apr 3, 2020 ▶ 12:30 How to Navigate the Upcoming Depression | My First Million Podcast | 03-24-2020
May 5, 2021 bearish
Opinion
Balaji: Founding a startup in San Francisco is like choosing Java
“Somebody who's choosing San Francisco for a startup, I crinkle my eyebrows as, you know, I mentioned it before, before the pandemic, I said it was like choosing Java, you know, proven, but kind of sucks. And it's like, okay, you don't know new languages and, y…”
Balaji Srinivasan May 5, 2021 ▶ 55:05 Balaji on How to Fix the Media, Cloud Communities & Crypto | MFM #178
May 12, 2021 bullish
Disclosure
Rydhan: Founders Inc is building a hardware and robotics lab in SF
“I'm building a hardware and robotics lab here in San Francisco as a part of F dot Inc. And, you know, the idea is software you can do in a coffee shop in a living room, but you can't really build any one of these, even off the shelf hardware products in your l…”
Furqan Rydhan May 12, 2021 ▶ 48:39 Furqan Rydhan on What It's Like Co-founding a $20B Company | My First Million #180
May 20, 2021
Assertion Supported
Puri: Tech Giants Took Nearly $1B in SF Lease Write-Downs Post-COVID
“There's two hundred million dollars of real estate impairments in the past year since COVID. It's almost a billion if you add in the lease related write downs from large companies like Salesforce, Dropbox, Uber, PayPal, Zendesk, just getting rid of their real …”
Shaan Puri May 20, 2021 ▶ 57:05 How Course Businesses Work & How Irish Pubs as a Service is Making Millions | My First Million #183
May 20, 2021
Assertion Supported
Puri: SF Subleasable Office Space Tripled to 10 Million Square Feet
“The amount of vacant and subleasable space was ten million square feet in twenty-twenty-one. In twenty-nineteen, that was three million, right? So it's tripled the amount of available subleasable square square footage.”
Shaan Puri May 20, 2021 ▶ 57:33 How Course Businesses Work & How Irish Pubs as a Service is Making Millions | My First Million #183
Jun 25, 2021 positive
Disclosure
Mares made $15K-$18K monthly via Airbnb arbitrage in San Francisco in 2013
“In 2013, we had, like, the number third, like, the third ranked Airbnb in San Francisco, and so we were we were, like, renting out either our living room most nights, or you know, over summers, we'd rent it out for, like, 15, 18 grand a month, and then we just…”
Justin Mares Jun 25, 2021 ▶ 10:28 How to launch a $100M DTC brand | My First Million #194
Sep 1, 2021 positive
Assertion Supported
Parr: Chuck Feeney gave away his $8B fortune and kept only $2M
“And so at its height, he had something like it was multiple digit billions, I believe, eight billion dollars. And that's how much he's given it away. So he's given All of it away, except for two million dollars. And he currently has an apartment in San Francis…”
Sam Parr Sep 1, 2021 ▶ 49:28 What Venture Capital Will Look Like in the Future | My First Million #215
Sep 17, 2021 neutral
Assertion Supported
Parr: Zapier pays Chicago market salaries, not San Francisco rates
“They've been remote from day one. They own, they pay against Chicago market salaries. So they don't pay San Francisco salaries.”
Sam Parr Sep 17, 2021 ▶ 10:52 12 Startups Where Stock Grants Can Make You a Millionaire | My First Million #220
Oct 5, 2021 positive
Assertion Not checkable as stated
Puri: In-Home Preschool With 10 Kids Yields ~40% Margin on $30K/Month
“Well, every kid pays 3000 dollars, so that's 30 grand a month of income coming in. Now you have teachers, so you got maybe three teachers there. It ends up being about 40, 40%, I want to say, profit. I might be wrong off the top of my head, but it's about 40% …”
Shaan Puri Oct 5, 2021 ▶ 4:29 Sam & Shaan Bet $500, Ozy Media Scam, Why Google is Dying, and More | My First Million #223
Dec 31, 2021 bearish
Prediction Not checkable as stated
Tech salary inflation will reverse as remote hiring shifts overseas
“I think that this high salary inflation is not here to stay. I think what's happened is all these companies down in San Francisco are going, oh, crazy. We can hire cheap people in Canada, but they're not yet going, oh, hey, we can hire people in India and the …”
Andrew Wilkinson Dec 31, 2021 ▶ 1:36:36 The Milly Awards 2021
Jul 19, 2022 neutral
Insight
Shaan Puri: San Francisco awards status to broke founders chasing massive problems
“In San Francisco, it's a little bit different, right? San Francisco, the virtue signaling is different. Like what you get rewarded for. Is different. You get rewarded for I'm solving some big problem at scale, billion users, billion dollar prize. That's what y…”
Shaan Puri Jul 19, 2022 ▶ 59:14 Our Producer Had A 90-Minute Phone Call With Mr Beast…
Sep 15, 2022 neutral
Assertion Supported
Puri: Uber defied SF cease-and-desist threatening $5,000 daily fines
“Then they literally broke actual laws. It was like running and they were, they got a cease and desist from San Francisco saying, Hey, for every day, your operational, you owe us 5000 dollars per day. And they just kept going.”
Shaan Puri Sep 15, 2022 ▶ 17:07 How Successful Startups Got Their First 1000 Customers (Uber, Product Hunt & More) (#362)
Oct 11, 2022
Disclosure
Puri: My First Million was started as an excuse to meet 50 SF founders
“When I originally started the pod, I literally wrote this in a doc. I've shared this before. I wrote most likely nobody's going to listen to this, but there's a hack really smart and interesting. Successful people are willing to go on a podcast. Even if it has…”
Shaan Puri Oct 11, 2022 ▶ 22:40 This Guy Went From $0 to Billionaire By Starting A Toy Factory In China (#372)
Mar 9, 2023
Insight
Parr: Tech founders must leave SF bubble and observe Walmart shoppers
“Go drive an hour and a half north, and go to a Walmart, and just chill, and just watch what people purchase, and watch what they buy. You got to get out of your little San Francisco bubble, my man.”
Sam Parr Mar 9, 2023 ▶ 20:52 How Dave Ramsey Built A $300M/Year Media Empire (#428)
Sep 5, 2023 positive
Assertion Supported
Shaan Puri: Hamlin School generates $31M revenue and $11M profit in SF
“In San Francisco, I discovered a business that does thirty one million dollars in revenue locally here in San Francisco? No, no, no revenue outside of San Francisco. On the thirty one million in revenue, it does about eleven million in profit... And it has a h…”
Shaan Puri Sep 5, 2023 ▶ 25:30 Business Brainstorm: Failed Churches, Ozempic Hotline & Klout 2.0 (#492)
Sep 5, 2023 neutral
Assertion Supported
Shaan Puri: Hamlin School charges $40,000 annual tuition for 450 students
“It's just for girls. It's a girls only school K through eight, I think. And only 450 kids. So 450 girls go to the school. You pay basically a college level tuition. So parents pay 40,000 dollars a year to send their kid to kindergarten or first grade.”
Shaan Puri Sep 5, 2023 ▶ 26:27 Business Brainstorm: Failed Churches, Ozempic Hotline & Klout 2.0 (#492)
Jan 17, 2024 negative
Opinion
Nagpal: Highly paid W2 tech employees face the worst tax burdens
“I don't think anyone pays more in taxes than highly paid tech employees. Like in terms of tax bracket, that's about as bad as you can get. You know, two people in San Francisco making 400,000 dollars a year together. Cool. You're paying half of it in taxes.”
Ankur Nagpal Jan 17, 2024 ▶ 5:59 $250M Founder Reveals How The Rich Avoid Taxes (Legally) | ft. Ankur Nagpal
Sep 13, 2024 positive
Assertion Supported
Replit is in-office and relocated headquarters to Foster City
“They're not remote, and not only that, they moved from SF to Foster City to, like, build their own cult there”
Shaan Puri Sep 13, 2024 ▶ 1:11:28 10 Startups w/ Stock Grants That’ll Make You A Millionaire | Sara’s List 2024
Oct 10, 2024
Assertion Not checkable as stated
Parr claims he met London Breed hours before Mayor Ed Lee died
“By the way, the last time I met with the mayor it was in San Francisco, and so I met with London Breed, and she was just a council person, whatever, a district, I don't even know what it was called. Literally eight hours later, I met with her at like, five p.m…”
Sam Parr Oct 10, 2024 ▶ 26:57 The Wild Story of Mike Lynch’s Rise From Janitor to Tech Billionaire
Jan 16, 2025 bullish
Opinion
Puri: Living in San Francisco yields significantly more income through serendipity
“SF is now where the action is, but so the question would be, do I wish I was still in the city? And the answer is, I definitely would've, I definitely know I would make more money if I lived in SF. Like, it seems like it's a more expensive place to live, but a…”
Shaan Puri Jan 16, 2025 ▶ 48:32 The Crazy Story of Google’s 7 Angel investors
Mar 12, 2025 positive
Disclosure
Parr: I would live in San Francisco in a heartbeat if not for family
“Which by the way, if I could live anywhere, like if family weren't a thing, it would either be an SF or a suburb, like a, 20 minutes away. Right. But I would live there in a heartbeat.”
Sam Parr Mar 12, 2025 ▶ 23:48 5 Conversations that broke our frames this week
Apr 7, 2025 positive
Disclosure
O'Brien: Ulysses Generated $1M First-Year Revenue with Five-Person Team
“So, you know, in our first year we did a million dollars in, in revenue, just kind of like, you know, first, first year, five person team based here in San Francisco.”
Will O'Brien Apr 7, 2025 ▶ 13:26 7 Wild Business Ideas for this $3 Trillion Dollar Frontier
Jun 25, 2025 bullish
Assertion Supported
Puri: Waymo handles 20% of all San Francisco rides
“Weebo's are now doing 20% of all the rides in San Francisco. That was zero, like, 12 months ago.”
Shaan Puri Jun 25, 2025 ▶ 47:33 Business as a sport, Surge AI, and Waymo vs. Robotaxi
Sep 24, 2025 bullish
Insight
Puri: Tech founders must move to San Francisco to maximize success
“So if you want to be a tech founder, you need to move to San Francisco. If you want to make movies, you go to LA. Now it's not that you had to do it, but if you want to increase your odds and you want to go faster, that's what you would do because proximity is…”
Shaan Puri Sep 24, 2025 ▶ 10:03 How to Get Rich (without luck, talent, or a trust fund)
Nov 17, 2025 positive
Insight
Puri: Moving to San Francisco normalizes the irrational delusion required for startups
“That's also why you got to move to San Francisco is because you'll be surrounded by success stories and you'll see them. You'll be like, okay, cool. That guy's not special. I could do it. If you could do it, I could do it. And also everybody around you is simi…”
Shaan Puri Nov 17, 2025 ▶ 28:38 How NOT to Make $1,000,000 (I Tried 17 Ways)
Feb 16, 2026 negative
Opinion
Galloway says tech executives wrongly idolized Steve Jobs's asshole behavior as genius
“I was raised in a generation in San Francisco where Steve Jobs is our mentor and there was this terrible gestalt that infected a bunch of young tech executives, including myself, that if you were talented and nice, you were talented. If you were talented and a…”
Scott Galloway Feb 16, 2026 ▶ 44:13 Scott Galloway: Why I'm selling my American stocks
Feb 18, 2026 neutral
Opinion
Puri: Being on the autism spectrum is high status in San Francisco
“There's a long running joke, which is like in San Francisco, like it's one of the highest status. It's one of the highest status things you could have.”
Shaan Puri Feb 18, 2026 ▶ 9:38 Elon’s wildest interview yet — our reaction
Feb 20, 2026 bearish
Prediction Not checkable as stated
Shaan Puri predicts China's elite talent pipeline will outcompete US education
“Whereas if other countries are taking this idea of, like, your job is to produce talent quickly and early, and that, like, it's, the goal is greatness, and let's be competitive about it. Like, what's going to happen over a 20 year arc, right? Like, you're goin…”
Shaan Puri Feb 20, 2026 ▶ 24:48 From selling ACs to becoming the tourism king of Jamaica
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