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The Plunge

also referred to as: plunge

6 statements across 1 episodes · 5 bullish · 0 bearish · 2 people on the record · first statement Dec 6, 2023 by Shaan Puri · said 38 times in 3 episodes since 2022 · across every show →

Mentions by year

brought up most by Sam Parr (20), Shaan Puri (18)

tap a year for its mentions
00151301202220232024episodesmentions
011202220232024episodes it came up in
00150.5301202220232024episodesmentions per episode
2024 2 mentions in 1 episode
2023 30 mentions in 1 episode
2022 6 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about The Plunge, oldest first

Dec 6, 2023 bullish
Assertion Not checkable as stated
Puri: Plunge acquires customers on Facebook for $387 on a $5,000 product
“The CAC on Facebook, so the cost to acquire a customer on Facebook for them is 387 dollars. They're selling this thing for 5000 dollars, so you can see you're paying, you know, just under 400 bucks to get somebody to pay you 5000 bucks.”
Shaan Puri Dec 6, 2023 ▶ 8:32 From $0 to $100 Million In 3 Years Selling Cold Plunges (#527)
Dec 6, 2023 neutral
Assertion Supported
Puri: Plunge bought the plunge.com domain from a jazz band for $250,000
“They bought plunge.com off of a New Orleans jazz band for 250 K, which is just hilarious.”
Shaan Puri Dec 6, 2023 ▶ 5:27 From $0 to $100 Million In 3 Years Selling Cold Plunges (#527)
Dec 6, 2023 positive
Assertion Not checkable as stated
Puri: Plunge has gifted over 1,000 tubs for influencer marketing
“By the way, they've given away over a thousand plunges.”
Shaan Puri Dec 6, 2023 ▶ 4:56 From $0 to $100 Million In 3 Years Selling Cold Plunges (#527)
Dec 6, 2023 bullish
Opinion
Puri: Plunge should currently be worth $250M to $300M
“This company should be worth, you know, 253 hundred million dollars right now.”
Shaan Puri Dec 6, 2023 ▶ 10:07 From $0 to $100 Million In 3 Years Selling Cold Plunges (#527)
Dec 6, 2023 bullish
Assertion Partly supported
Parr: Plunge grew from $270K in 2020 to over $100M in 2023
“So in the year, they did 270,000 in revenue. 2021, they did eight million. 2022, I think we got it in 21 or 22, whenever Andrew came on. 22, they did thirty three million in revenue. This year, 2023, they're doing around ten million a month. And they're going …”
Sam Parr Dec 6, 2023 ▶ 3:10 From $0 to $100 Million In 3 Years Selling Cold Plunges (#527)
Dec 6, 2023 bullish
Assertion Not checkable as stated
Puri: Plunge achieved a 7.1x ROAS on $860K monthly ad spend
“Last month, I don't know if it's last month, but one month, 860,000 in ad spend. So 860 K in a month, and then their ROAS on that return on ad spend was 7.1.”
Shaan Puri Dec 6, 2023 ▶ 6:44 From $0 to $100 Million In 3 Years Selling Cold Plunges (#527)
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