Native Deodorant

“Moise Ali selling native deodorant for a hundred million dollars two years after starting it.”

“Moyes started native deodorant, which was around one of these trends, which was people wanted an all natural paraben free, aluminum free deodorant. And he saw that on Etsy, That was like a really high selling item, but it was like in that Etsy kind of handmade…”

“He, 100%, Stole the entire branding, the name, everything from this company. I don't know if stealing is the right word, but kinda.”

“And then he, and then after two years, he sells the business for a hundred million dollars in cash.”

“Like when Moyes was selling native deodorant, he didn't own the trademark.”

“There will be, trust me, there will be one, there will be two, there will be three that are in this category. Like, the current incumbents will either adapt or be replaced by alternatives that are gonna That are going to play on these health concerns.”

“With a lot of these brands, you don't really need like a significantly more innovative thing other than you have to be able to make it clean enough that you can accurately describe it as a better for you alternative, but it doesn't need to be a significant thi…”