Muscle Milk

5 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jan 14, 2025 by Shaan Puri · said 15 times in 1 episodes since 2025 · across every show →

Mentions by year

brought up most by Shaan Puri (15)

tap a year for its mentions
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2025 15 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Muscle Milk, oldest first

Jan 14, 2025 neutral
Assertion Supported
Puri: Muscle Milk began in 1998 by acquiring Cytomax from an employer
“So they started back in 1998, and it actually started because he bought a sub brand called Cytomax from his employer.”
Shaan Puri Jan 14, 2025 ▶ 1:12 Just found out my neighbor’s business sold for $450M
Jan 14, 2025
Assertion Partly supported
Puri: Muscle Milk generated over $200M revenue and $60M annual profit
“By the time they sell, this thing is doing over two hundred million in revenue and about sixty million a year in profit before they sold.”
Shaan Puri Jan 14, 2025 ▶ 6:43 Just found out my neighbor’s business sold for $450M
Jan 14, 2025 positive
Insight
Muscle Milk grew by letting different demographics perceive distinct use cases
“One of the things they talked about with muscle milk is they go, we wanted to build a product that everybody would look at it and see a different thing. So they go, women see it as a weight loss product. Men see it as a muscle building product. Some people see…”
Shaan Puri Jan 14, 2025 ▶ 13:57 Just found out my neighbor’s business sold for $450M
Jan 14, 2025 neutral
Assertion Supported
Puri: Muscle Milk sold for $450 million
“They end up selling the thing For four hundred and fifty million dollars.”
Shaan Puri Jan 14, 2025 ▶ 4:25 Just found out my neighbor’s business sold for $450M
Jan 14, 2025 neutral
Assertion Supported
Puri: Muscle Milk was originally formulated to replicate human breast milk
“He names it muscle milk, because he wants to name it after mother's milk, like, after breast milk, and he wanted to make a drink that had the nutritional profile of breast milk, because he was convinced that breast milk was the most, like, nutritious food ever…”
Shaan Puri Jan 14, 2025 ▶ 1:30 Just found out my neighbor’s business sold for $450M
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