MetaLab

12 statements across 6 episodes · 3 bullish · 2 bearish · 3 people on the record · first statement Feb 2, 2023 by Shaan Puri · said 33 times in 12 episodes since 2021 · across every show →

Mentions by year

brought up most by Sam Parr (15), Andrew Wilkinson (11), Shaan Puri (7)

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2025 3 mentions in 1 episode
2024 3 mentions in 2 episodes 2 per episode
2023 13 mentions in 2 episodes 7 per episode
2022 4 mentions in 2 episodes 2 per episode
2021 10 mentions in 5 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about MetaLab, oldest first

Feb 2, 2023 positive
Assertion Supported
Puri: Wilkinson funded Tiny using agency profits rather than outside money
“Who's doing permanent equity? Who's doing a buy and hold strategy? Okay. There's some people doing it, but they all raised money. He used his own company's profits to do it.”
Shaan Puri Feb 2, 2023 ▶ 12:36 How To Grow A Small Agency Into A Billion Dollar Company (#414)
Feb 2, 2023 bullish
Assertion Not publicly verifiable
Parr: MetaLab generates $40M–$50M revenue and $20M profit
“There's metal lab, which we can guess is doing 40 or fifty million in revenue, twenty million in profit. That's the cash flow engine of this whole thing of being able to buy these companies.”
Sam Parr Feb 2, 2023 ▶ 7:29 How To Grow A Small Agency Into A Billion Dollar Company (#414)
Feb 2, 2023 bearish
Opinion
Parr: Building geographic-arbitrage design agencies works less well today
“And I actually think this won't work. This doesn't work as much anymore is he's based out of Victoria.”
Sam Parr Feb 2, 2023 ▶ 5:58 How To Grow A Small Agency Into A Billion Dollar Company (#414)
Feb 2, 2023
Insight
Parr: Raising outside capital permanently prevents founders from repurposing agency profits
“The second you raise money, that, that your cap table is one of the few things that you can't reverse, or it's really hard. And he didn't raise money for a company that, MetaLab should not have raised money. And it did not raise money. And because of that, he …”
Sam Parr Feb 2, 2023 ▶ 14:08 How To Grow A Small Agency Into A Billion Dollar Company (#414)
Feb 2, 2023 neutral
Assertion Supported
Puri: Three core companies drive nearly all value in Tiny's portfolio
“And in fact, it was kind of like a venture portfolio in a way where a couple of the companies were really the standout ones that were driving most of the value. And I think for them, it was actually three. There was the one they took, they originally took publ…”
Shaan Puri Feb 2, 2023 ▶ 11:08 How To Grow A Small Agency Into A Billion Dollar Company (#414)
Apr 25, 2023 neutral
Assertion Supported
Puri: MetaLab and Dribbble generate the bulk of Tiny's revenue and EBITDA
“Okay, so you, if you look at where the bulk of the revenue and EBITDA comes from, it's two companies. So yes, he's got a portfolio of 30 companies, but it's MetaLab and it's Dribbble that are carrying the thing on its back.”
Shaan Puri Apr 25, 2023 ▶ 26:20 How To Write Off $1,000,000 In Taxes (#447)
Apr 25, 2023 positive
Assertion Partly supported
Parr: MetaLab generated $62.8M with 40-45% margins in 2021
“In 2021, it did 62.8 million dollars. And that's interesting because it actually has been growing not crazy fast. So it's been growing something like 23% a year. Or for the last handful of years, we can only see a couple years here, but it does a 45% or 40% ma…”
Sam Parr Apr 25, 2023 ▶ 21:55 How To Write Off $1,000,000 In Taxes (#447)
May 12, 2023
Disclosure
Wilkinson: MetaLab Almost Sold for $15M but Buyer Failed to Fund
“Chris and I, we, you know, running an agency is really stressful, and we got this offer for the business to sell it for fifteen million. This is about eight or nine years ago, almost 10 years ago, and... We sign the documents, you know, my lawyer calls me in, …”
Andrew Wilkinson May 12, 2023 ▶ 13:53 My First Million Live Event With Andrew Wilkinson (Austin Texas)
Jul 27, 2023 neutral
Assertion Supported
Parr: Andrew Wilkinson ran MetaLab for ~12 years before outside investing
“Additionally, he also had one agency, MetaLab, for I think, 12 years, and then he started investing into other companies.”
Sam Parr Jul 27, 2023 ▶ 18:42 My 6-Step Process To Find +$1,000,000 Business Ideas (#479)
Jul 5, 2024
Assertion Not checkable as stated
MetaLab Generated $3M to $4M in Annual Profit Before Age 27
“And then Metalab by this point was making three or four million dollars of profit a year.”
Andrew Wilkinson Jul 5, 2024 ▶ 19:05 How I Made My First $1M - The Andrew Wilkinson Story
Jan 24, 2025
Disclosure
Wilkinson: MetaLab declined equity for designing Slack at a $20M valuation
“Metalab back in 20, I guess it was 2012 or 20 13, we designed Slack. And at the time Slack was actually a failed gaming startup and Stuart Butterfield was basically trying to do something with the remains of it and trying to build, build a chat tool. And so He…”
Andrew Wilkinson Jan 24, 2025 ▶ 58:45 I run a $180M+ company...here's how I'm using AI on a daily basis
Jan 24, 2025 negative
Disclosure
Wilkinson: Passed on investing in Bench Accounting over low-margin services concerns
“My first designer was this guy named Adam Saint... He started this company called bench. And so he comes to me and he's like, Hey, we're doing, you know, basically AI accounting 10 years early... But I looked at it and I was like, oh, it's a services business …”
Andrew Wilkinson Jan 24, 2025 ▶ 52:53 I run a $180M+ company...here's how I'm using AI on a daily basis
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