Lightbox
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Nov 5, 2021 by Shaan Puri · said 1 times in 1 episodes since 2021 · across every show →
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Nov 5, 2021
De Beers Priced Lightbox at 90% Discount to Undermine Lab-Grown Diamonds
“Normally a lab-grown diamond will cost like 30 or 40% the cost. So it's like a 50, 60% discount. And, but they started pricing theirs at like a 90% discount of a real diamond just to ruin the market value of the brand perception of lab-grown diamonds.”