StarZero All shows Try the podcast clipper →

Austin Rief

13 statements across 2 episodes · 5 bullish · 4 bearish · 1 people on the record · first statement Jan 24, 2024 by Austin Rief · said 26 times in 10 episodes since 2021 · across every show →

On the record as a speaker too: Austin Rief's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Sam Parr (19), Shaan Puri (4)

tap a year for its mentions
00428320212022202320242025episodesmentions
02320212022202320242025episodes it came up in
0021.54320212022202320242025episodesmentions per episode
2025 8 mentions in 3 episodes 3 per episode
2024 2 mentions in 2 episodes 1 per episode
2023 8 mentions in 2 episodes 4 per episode
2022 4 mentions in 1 episode
2021 4 mentions in 2 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Austin Rief, oldest first

Jan 24, 2024 bullish
Opinion
A Modern Traeger Competitor Could Become a Multi-Billion Dollar Brand
“I want to build the Traeger or the green egg competitor, sell the 1500 dollar product, sell the 50 dollar a month, hundred dollar a month pellets, and build the next Traeger, which I think is a multi, you know, billion dollar brand.”
Austin Rief Jan 24, 2024 ▶ 17:05 Brainstorming +$1M Weird Business Ideas With Morning Brew’s CEO Austin Rief (#543)
Jan 24, 2024 positive
Insight
Experiential Businesses Scale by Pivoting From $50 B2C to $20K B2B
“You went B to B because that's where the money and all this stuff is right. Selling in, you sell to consumer for 50 bucks, you sell the morning brew for 20 grand and our HR team just sides off and approves it.”
Austin Rief Jan 24, 2024 ▶ 12:12 Brainstorming +$1M Weird Business Ideas With Morning Brew’s CEO Austin Rief (#543)
Jan 24, 2024 positive
Assertion Not publicly verifiable
Bongo's Bingo Made Around $20M Annually Pre-COVID
“Apparently, people in the industry said these bongo bingo guys, apparently, pre-COVID, were doing twenty million a year in revenue.”
Austin Rief Jan 24, 2024 ▶ 2:03 Brainstorming +$1M Weird Business Ideas With Morning Brew’s CEO Austin Rief (#543)
Jan 24, 2024 bearish
Opinion
Morning Brew CEO: No More Alpha Left in the Newsletter Game
“I think there's no more alpha in the newsletter game. Everyone talks about everything.”
Austin Rief Jan 24, 2024 ▶ 13:31 Brainstorming +$1M Weird Business Ideas With Morning Brew’s CEO Austin Rief (#543)
Jan 24, 2024 bullish
Prediction Not checkable as stated
Eventually Every Retail Brand Will Have a Creator Face Attached
“I still think ultimately you're going to walk into a liquor store. You're going to walk into target and every brand is going to have a face and association because why wouldn't it, right?”
Austin Rief Jan 24, 2024 ▶ 21:23 Brainstorming +$1M Weird Business Ideas With Morning Brew’s CEO Austin Rief (#543)
Apr 4, 2025
Assertion Not checkable as stated
Morning Brew reached 100K subscribers and $300K in revenue in 2017
“We ended at a 100,000 subs. We did 300,000 dollars of revenue. We finally started taking a salary. We were taking 60 K each, but that was the first real year.”
Austin Rief Apr 4, 2025 ▶ 20:12 How to build a $100M+ newsletter business
Apr 4, 2025 bearish
Insight
Newsletter subscribers are worth significantly less today due to market saturation
“The value of a subscriber is significantly less than it was when we started because there are so many newsletters out there.”
Austin Rief Apr 4, 2025 ▶ 56:06 How to build a $100M+ newsletter business
Apr 4, 2025 bearish
Opinion
BuzzFeed's media business model was never worth a $1B valuation
“And, you know, even in 2015, 20 17, we were like, yeah, PuzzFeed, it just doesn't make sense. It's not worth a billion dollars.”
Austin Rief Apr 4, 2025 ▶ 7:47 How to build a $100M+ newsletter business
Apr 4, 2025 positive
Insight
Startups need an enemy: Morning Brew used TheSkimm and The Hustle
“And I think having an enemy, whether it's real or fake, right for us, it was the skin and the hustle. I think it's really, really important. You know, beehive has convert kit. And I think it just motivates everyone just a little bit more.”
Austin Rief Apr 4, 2025 ▶ 1:09:58 How to build a $100M+ newsletter business
Apr 4, 2025 negative
Disclosure
Morning Brew's biggest regret was failing to hire an EOS implementer
“And that's my biggest regret is not hiring a, an implementer because I didn't want to be the bad guy. I didn't want to be the bully.”
Austin Rief Apr 4, 2025 ▶ 37:06 How to build a $100M+ newsletter business
Apr 4, 2025 neutral
Assertion Supported
Morning Brew's publicly reported acquisition price was $75 million
“Seventy-five million, I think is the public number.”
Austin Rief Apr 4, 2025 ▶ 1:39 How to build a $100M+ newsletter business
Apr 4, 2025 neutral
Insight
Pitching acquisitions to CMOs fails because it threatens their marketing competence
“Yeah, I mean, at the end of the day, we were telling the marketing team of a company, we can market your product better than you can. You know, what CMO, what head of marketing is going to buy a company, unless they have a ton of humility, if they believe that…”
Austin Rief Apr 4, 2025 ▶ 53:29 How to build a $100M+ newsletter business
Apr 4, 2025
Assertion Not checkable as stated
Morning Brew reinvested $6M to $7M into paid acquisition in 2019
“And we were spending this year, we probably spent six to seven million dollars on paid acquisition. So we spent what you did in revenue almost just pumping growth back in.”
Austin Rief Apr 4, 2025 ▶ 33:41 How to build a $100M+ newsletter business
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more